About me

Focused on shaping brand narratives, driving innovation, and delivering ideas that resonate globally. As a Global Creative Director with nearly two decades in advertising and brand development, I've led cross-cultural teams across Europe, Asia, and Oceania in both agency and in-house settings, turning strategic insights into impactful campaigns and experiences.

My journey includes founding entrepreneurial ventures like Uncanny Life and playing a key role in shaping brands such as IDA Sports, alongside leading major campaigns for international brands. Recognitions span Cannes Lions, One Show, NYF, Clios, and Spikes.

I've collaborated with influential global brands, launched successful and unsuccessful initiatives, and guided emerging startups through meaningful growth. My current personal projects include Rotterdamn (@), a purpose-led initiative celebrating Rotterdam, and I Fucking Hate Veggies (@fuckinghateveggies), a bold vegetarian food project for meat haters and lovers alike.

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Following

GoDaddy

BBH London

AMV BBDO

AKQA

Leo Burnett London

Creativepool Editorial