. . .

About me

I run Bonobo & Co, a Birmingham marketing and growth consultancy for founder-led and PE-backed businesses whose growth has outrun their marketing. I work as a fractional CMO - part-time and board-level - or on one-off projects, with a small network of trusted specialists brought in when the work needs them.

Before that, I spent 25 years building agencies. I co-founded Big Cat in Birmingham in 2000 with Nick Morgan, and grew it into one of the Midlands' leading independent agencies - integrated, commercial and channel-agnostic, with every channel working together rather than in silos. In 2022 we merged to co-found Leopard Co, where I was first co-CEO and then Chief Marketing Officer until September 2026.

Along the way: a long partnership with a multi-brand restaurant group as it grew from £8m to £49m turnover, and the launch of a £150m city-centre destination that was 95% let by opening day.

I care about marketing that works, not marketing that looks busy. That means evidence over instinct: I developed CATERS, a behavioural framework, with Richard Shotton, and ran a five-year research collaboration with the University of Birmingham on how figurative language works in advertising. These days I also spend a lot of time on how brands get found in AI search.

I speak and run training on marketing effectiveness, behavioural science and AI - at BrightonSEO, the West Midlands Business Festival, Birmingham Tech Week and on university campuses - and run a nine-session growth marketing programme for marketing teams.

Former IPA Midlands City Head. Marketing Leader of the Year 2026 at the BusinessDesk Leadership Awards.

Proud Brummie, dad of two, coffee snob, enthusiastic but slow runner.

Details

AvailabilityLooking for work

ContractFreelance

LocationBirmingham, United Kingdom

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesChief Marketing Officer, Marketing Director

Recommendations

Currently No Recommendations

Skills

AI Search, Behavioural Science, brand strategy, Go to market strategy, Growth Strategy, integrated marketing, Marketing effectiveness, Marketing Strategy

Sector Experience

Clean Energy, Consumer Brands, Engineering, Healthcare, private equity, professional services, Property and Destinations

Activity

Connections10 Followers13 Following50

Likes0

Creativepool member since 3 September 2020

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