Anselmo Ramos is the co-founder and Chief Creative Officer of GUT, an independent global creative agency with offices in Miami, São Paulo and Buenos Aires. He, along with his Co-Founder Gaston Bigio, opened GUT in 2018 with the goal of being the go-to agency for the world's biggest brands who are looking to do brave work and long-term bold brand building. Prior to co-founding GUT, Anselmo co-founded global creative agency DAVID and was the former head of its U.S. flagship in Miami. There, he was the creative leader behind Burger King's famous "Proud Whopper" campaign, as well as other successful brand campaigns, including DAVID's first-ever Super Bowl spot, "Wiener Stampede" for Heinz, and Heinz's "Ketchup's Got A New Mustard" campaign. Under his leadership, DAVID also won two prestigious Grand Prix awards for Burger King's "Burning Stores" and "Google Home of the Whopper" campaigns at 2017's Cannes Lions Festival. Also, under his leadership, DAVID Miami was named to Ad Age's 2017 Agency A-List Standouts and on Creativity Innovators List, Adweek's 2017 Breakthrough Agency of the Year, Ad Age's 2017 Innovator Agency of the Year, and he's been featured on Adweek's Creative 100 List, which highlights the industry's most vital leaders in tech, media and marketing. Over the course of his career, Anselmo has won a total of 201 Cannes Lions to date.
This year, under Anselmo's lead, GUT was recognized as an Agency Standout on Ad Age's 2020 A-List. GUT is also the team behind the Popeyes Chicken Sandwich launch, the brand's most significant launch in 30 years, which spurred the infamous Chicken Sandwich Wars. In the face of the coronavirus pandemic, GUT also helped to create the 'NOLA Strong' campaign, which sold special meal kits to benefit Second Harvest Foodbank, a nonprofit in Popeyes' home state of Louisiana, and a contest asking musicians who are out of work due to the pandemic to re-record the brand's "Love That Chicken" jingle.
Anselmo got his start in advertising at 20 years old, and after four years he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove's "Real Beauty Sketches," which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award.