Anselmo Ramos Founder, Creative Chairman

ABOUT

We were briefed on creating a radio campaign for Coca-Cola that emphasized its iconic status.
The Universal Language of Coca-Cola" creatively uses data insights to deliver a message in a way only Coca-Cola can. By targeting rarely spoken languages in each country, the campaign highlights the brand’s iconicity. Despite being understood by few, the universally recognized "Coca-Cola" ensures engagement. This innovative use of audio media captures attention and redefines brand communication, reinforcing Coca-Cola's status with a data-driven and personalized approach.

MADEIT CREDITS

  • The Coca-Cola CompanyClient
  • Aldo FerrariPost Producer
  • Antonella FossatiDesign Lead
  • Beyza MuratClient Representative
  • Chase AbrahamClient Representative
  • Christian RosliExecutive Creative Director
  • Diego Fernandez PosadaExecutive Creative Director
  • Diego GonzalezExecutive Producer
  • Diego MelfiCreative Director
  • Eric BonzonEditor
  • Eugenia CarbajalesHead of Production
  • Florencia VeraCreative Manager
  • Gastón BigioFounder
  • Gonzalos Díaz VargasChief Creative Officer
  • Gori NastasiHead of Digital
  • Hamza AhmedClient Representative
  • Inesa VillanuevaFilm Director
  • Islam ElDessoukyClient Representative
  • Javier QuinteroChief Strategy Officer
  • Joaquín CampinsExecutive Creative Director
  • Joe AlmeidaArt Director
  • Judit Ducret PazAccount Director
  • Laura RapelaExecutive Creative Director
  • Manolo ArroyoClient Representative
  • Manuel Fernandez De LucaCreative Director
  • Martín Montes de OcaAgency Editor
  • Matías LafallaChief Creative Officer
  • Mostafa TalaatClient Representative
  • Muhammad Asfandyar KhanClient Representative
  • Patricia AbelendaAgency Producer
  • Paula Medina RiveroManaging Director
  • Rafael PrandiniClient Representative
  • Ramiro Rodriguez GamalloChief Creative Officer
  • Rosario CapraruloExecutive Producer
  • Rosario Muñoz LopezHead of Design
  • Sabrina SantosGlobal Account Director
  • Sandra SbarraExecutive Producer
  • Santiago Cony EtchartClient Representative
  • Sara KhalifehClient Representative
  • Selman CareagaClient Representative
  • Tarun SabhlokClient Representative
  • Yugo MottaClient Representative
  • * Anselmo RamosFounder, Creative Chairman
  • * D&AD
  • * Paula AkelCreative Manager
  • * Joaquín CubríaChief Creative Officer
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The Universal Language of Coca-Cola

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