![](https://s3.eu-west-2.amazonaws.com/img.creativepool.com/files/profileimage/7c/42/7c42ec0bbd5251b33aaeb40a0070bea3_medium.jpg)
Anselmo Ramos
Founder, Creative Chairman
ABOUT
Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibility of women’s sports and help break the cycle of underrepresentation. ULTRA hacked the Instagram algorithm to drive visibility, and made a $100 million commitment to women athletes.
MADEIT CREDITS
-
AB InBevClient
-
Akoma M'baAccount Director -
Andy TamayoCreative Director -
Ariel AbramoviciExecutive Creative Director -
Bruno AcanforaExecutive Creative Director -
Bruno SteffenStrategy Director -
Brynna AylwardExecutive Creative Director -
Cara JohnsonCreative Director -
Carmen RodriguezChief Client Officer/Partner -
Denisse RamirezProducer -
Fernando RibeiroChief Strategy Officer/Partner -
Guido FusettiHead of Art -
GUT MiamiAdvertising Agency -
Jasmine WilliamsJunior Copywriter -
Laila HouserAccount Executive -
Lauren CooperCreative Director -
Manuela CastroManagement Supervisor -
Renata NeumannHead of Production -
Solana FromentProducer -
Tarahgee MorrisJunior Art Director -
Willow EnnenArt Director -
Luke AlexanderCreative Director -
D&AD -
Paulo FogacaChief Operating Officer/Partner -
Juan Javier Peña PlazaPartner -
Ricardo CasalExecutive Creative Director -
Anselmo RamosCreative Chairman -
Andrew GonzalezCopywriter -
Nicolas FernandezEditor