About me

My journey into packaging wasn't academic, it was visceral. From an early age, I demonstrated an affinity for the unboxing experience. I kept all of my childhood toys in their original packaging so I could have a full brand moment every time I played. That early obsession with structure, closures, finish, and presence trained my eye and sharpened my instincts back when layouts were hand-cut, paste-ups were painstaking, and mistakes weren't easily undone.

For 40 years, I've applied craft, systems thinking, and senior judgement to the decisions that make brands succeed, on shelf, in production, and in market. As Founder & Creative Director of WeAreDepot, I lead our Sydney-based studio designing branding and packaging for purposeful brands redefining wellness, beauty, and healthy living.

We put craft, strategy, and production know-how into every detail, because design only works when it delivers meaningfully in the real world. I've judged international design awards, shaped industry panels, and worked with emerging designers to sharpen their craft.

Guided by our philosophy, Design with Creative Skill + Impact with Conscious Will(R), we don't just add decoration, we solve problems, clarify hierarchies, and create systems that perform.

When I'm not in the studio, I'm an accidental gardener discovering the joy of propagation, an illustrator, and a forager of ideas fueled by boundless curiosity.

Skills

Brand / Logo Design, Brand Stategy, Branding, Graphic Design, Illustration, Packaging Design

Sector Experience

Packaging

Awards

Creativepool Annual Shortlist, Creativity International Award, Dieline Awards Silver, IDEA Award - Bronze, PentAward - Bronze, PentAward - Gold, Transform Award