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About me

Andrew Lawrence is Global Executive Creative Director at Elmwood, one of the world's leading brand design consultancies. He leads creative direction across the global studio network — working with brands including Heineken, Mars, Haleon, and Unilever — with a specific focus on what he calls intent-led design: the discipline of creating originals, not variations.

Over three decades, Andrew has helped build Elmwood from a single studio into an international consultancy, and is currently leading the agency's creative evolution at the intersection of strategic rigour and generative AI — not as an efficiency play, but as a new frontier for creative origination.

A juror for D&AD, The Drum Awards, and NY Festivals, (to name a few) former D&AD Trustee, and Visiting Professor of Innovation at Staffordshire University, Andrew was named one of the 100 most influential people in British design by The Drum.

Details

AvailabilityLooking for work

ContractPerm

LocationLondon, United Kingdom: United Kingdom

Working LocationsLondon: United Kingdom, New York: United States, Singapore: Singapore

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesExecutive Creative Director

Achievements

Pro member:

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Contributor:

Andrew has been a Contributor since 15th March 2016.

Invitex3Influencer:

Andrew was recognised as an Industry Influencer on 15th March 2016

SilverBronze3Shortlisted x 3

3Top 100 Creative Leaders x 32Judge x 2

See all achievements

Recommendations

Currently No Recommendations

Skills

Agency Coordination, AI, Brand Management, Brand Stategy, Branding, Consultancy, Creative Direction, Graphic Design, Teaching / Lecturing

Sector Experience

Branding, Design

Clients

Heineken, MARS Inc, Unilever

Trade Associations

Trustee Board Member D&AD

Activity

Connections34 Followers1,437 Following36

Likes16

Creativepool member since 3 December 2015

Andrew's Interactions

New things are happening!

Andrew Lawrence has commented on Born Ugly's project "Sharper flavour from the land of contrasts"

Andrew Lawrence has commented on Born Ugly's project "First steps for a new nursery concept"

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