About me
Andrew Lawrence is Global Executive Creative Director at Elmwood, one of the world's leading brand design consultancies. He leads creative direction across the global studio network — working with brands including Heineken, Mars, Haleon, and Unilever — with a specific focus on what he calls intent-led design: the discipline of creating originals, not variations.
Over three decades, Andrew has helped build Elmwood from a single studio into an international consultancy, and is currently leading the agency's creative evolution at the intersection of strategic rigour and generative AI — not as an efficiency play, but as a new frontier for creative origination.
A juror for D&AD, The Drum Awards, and NY Festivals, (to name a few) former D&AD Trustee, and Visiting Professor of Innovation at Staffordshire University, Andrew was named one of the 100 most influential people in British design by The Drum.
Skills
Agency Coordination, AI, Brand Management, Brand Stategy, Branding, Consultancy, Creative Direction, Graphic Design, Teaching / Lecturing
Sector Experience
Clients
Trade Associations
Andrew Lawrence was recognised as an Industry Influencer on 15th March 2016
on 20th February 2019 Project featured:Extra Rebrand
on 4th July 2022 Project featured:The Week
on 22nd June 2023 Project featured:Dolmio
on 22nd June 2023 Project featured:Old Mout
on 11th July 2023 Pro member:
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Andrew Lawrence has been a Contributor since 15th March 2016.