About me

I'm a UX/UI Developer and Founding Product Designer (10+ years) specialising in high-scale, zero-to-one UX/UI design and strategy across NHS, Healthcare, Microsoft M365 FinTech adoption, and Enterprise sectors. Expert in delivering human-centred, end-to-end experiences, including national-scale services for 65M NHS users and 2.2B+ product interactions.

Proven track record of driving commercial value, highlighted by generating £2.5M in Energy sustainability campaigns and achieving operational savings through executive-approved UX/UI initiatives. Combining deep expertise in user-centred design, GDS, WCAG accessibility standards, research data, and service design with a "founding designer" mindset.

Skilled in Double Diamond methodology and Service Blueprinting to map complex journeys, align executive goals, and build scalable, frictionless design systems that deliver measurable business impact and intuitive, trustworthy user experiences.

My approach blends a deep empathy for users, with a robust focus on User-Centred Design (UCD), Government Digital Service (GDS) and Learning & Development (L&D) and expertise in Graphic Design, enabling a unique perspective and allowing me to create aesthetic appeal with user functionality.

Key Expertise and Tools:

Proficient in Product, UX/UI Design using Figma, InDesign, and Adobe CC.

Skilled in Research & Analysis through A/B testing, usability testing, and user journey mapping.

Effective in Collaboration & Leadership, leading cross-functional teams and engaging with stakeholders.

Strong foundation in Graphic Design, encompassing visual communication, typography, colour theory, and tools like Figma, Miro, Jira and Adobe Creative Suite.

Tech stack:

Product Design, UX Designer, User Experience, User Persona, Journey Map, Wireframe, Mockups, Prototype, UI, User Interface, Design, Miro, Figma, UX Designer, Presentation Design, 0-1 Startup, Creative Solutions, Accessibility & Inclusivity, GDS, L&D, Commercial Graphic Design.

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Andrew's work

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