About me
I'm part agency and part brand; part strategic and part creative.
- I believe that placing humans at the heart of our strategies and approach are key to a brand's success.
- I believe strategy provides the roadmap to building a successful team and producing effective marketing.
- I believe building sustainable systems and infrastructures are the backbone to providing a highly efficient and effective collaborative environment.
- I believe great, purposeful creative is the manifestation of well-thought-out strategies.
My adrenaline is fueled by building teams and contributing to the successful growth of brands.
My expertise spans from building high-performing teams, developing cohesive brand narratives and launching product and brand campaigns to driving brand affinity and growing revenue.
I began my career at a creative marketing agency, leading teams to grow brands from technology, entertainment, retail, health & wellness, to real estate, automotive, food & beverage and CPG .
Looking to build a brand from the inside out, I then joined IMAX, the leader in entertainment technology within the immersive theatrical space — transforming the creative services department into an award-winning in-house team — IMAX Creative.
After years of building IMAX Creative, I transitioned into a newly established role at IMAX as VP, Marketing Strategy & Planning.
In the community, I am a Big Brother mentor for 12+ years with Catholic Big Brothers Big Sisters.