In his current role as Director, Creative - Global Brand, Film & Exhibition Marketing, Andrew's main focus is to build a best-in-class in-house Creative Team (IMAX Creative) that continues to push the IMAX brand at the forefront of Entertainment Technology.
Prior to IMAX, Andrew played a key role to help build The Sheppard, an Integrated Creative Marketing Agency located in the heart of Silverlake. While at The Sheppard, he oversaw the Projects Team working across all brand accounts.
His marketing experience includes a strong background in working across a diverse portfolio of industry categories (including Automotive, Real Estate, Entertainment, Fashion, Food & Beverage, Nutrition and more) leading Creative and Projects teams to develop strategic marketing and creative work that answers the needs and challenges that brands face today.
Andrew's most notable projects prior to departing The Sheppard include the marketing campaign for the launch of OUE Skyspace - Los Angeles, the development of a design identity for the rollout of Guy Fieri Burger Joints across Live Nation concert venues, Creative Strategy for cabi clothing and Product Launches for Simmons Bedding.
His background in launching global campaigns and activations provides him with a diverse perspective and unique approach to tackling marketing and creative challenges.