About me

Hi, I'm Alice, a conceptual and integrated creative designer with over a decade of experience in branding, advertising, and web design. I thrive at the intersection of creativity and technology, blending storytelling with generative AI to craft impactful digital experiences that connect brands with audiences on an emotional level.

Grounded in psychology and visual anthropology, I combine data-driven insights with storytelling to deliver meaningful, human-centred solutions. My short-term contracts highlight adaptability, versatility, and a proven ability to deliver results in dynamic, fast-paced environments.

In my career, I've led creative projects for startups, mid-sized businesses, and institutions, managing diverse teams and collaborating with stakeholders to deliver innovative solutions. At Apexure, I led a team of five designers, driving discovery sessions, client pitches, and creative strategies to develop user-centric designs. I also directed the UI/UX process, leveraging wireframing, heatmap analysis, and conversion-focused design to optimise outcomes—bridging performance marketing with user-centric thinking to create designs that engage and convert.

My expertise spans:

Beyond professional projects, I channel my creativity into personal initiatives, including character design, animation, and multimedia storytelling, reflecting my passion for innovation and generative AI.

Let's collaborate to craft visionary solutions that inspire, engage, and deliver measurable results.

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and visit my portfolio here:

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Skills

adobe suite, Animation, Art Direction, Branding, concept design, digital advertising, Generative AI, Illustration

Sector Experience

Advertising, art direction, Branding, Illustration