About me


-Art Direction / Concept development / Research / Project management

-Design / Concept & Digital Art

-Pre & Post Production

-Photo & CGI manipulation

-High-End Creative Retouching

-Complex Compositing / Color Grading

Work experience:

2015 to 2018

employed at New Folder Studio, Bucharest

Position held: Art Director / Digital Artist

Achievements: post production / art direction / concept development / creative retouching / compositing / team & project management / matte painting

Agencies shortlist: Grafitti BBDO, DDB, GMP, M&C Saatchi, Publicis, Headvertising, MullenLowe

Clients shortlist: ING Bank, NN, Enel, Telekom, SABMiller, Dacia -Renault Group, OMV, Unicef, Synevo, HBO, Dr. Oetker, BCR -Erste Group, Unicef, Multi Media Est, McDonald's

2010 to 2015

employed at Carioca Studio, Bucharest

Type of business sector: Advertising

Position held: Art Director / Digital Artist

Achievements: post production / art direction / concept development / creative retouching / compositing / team & project management

Agencies shortlist: Saatchi&Saatchi Ru, BBDO Ru, BBDO Dubai, DDB Ru, Promoseven Dubai, Visualeyes, JWT Ru, JWT Ro, CAP, McCANN Ro, DDB Berlin, DDB Tribal Wien

Clients shortlist: Mastercard, BRD, BCR-Erste Group, ING Bank, Snickers, Vodafone, Perrier, Tuborg Skoll, Efes, Coca Cola, VW, FRICO, Persil, Air France-KLM, IMMOWELT, Rossignol, BMW Motorrad

Education and training:

2010 to 2012

Master of Arts in Graphics, National University of Arts, Bucharest

- Illustration & Multimedia Route

2007 to 2010

Bachelor of Arts in Graphics, Faculty of Fine Arts, National University of Arts, Bucharest


Art Direction, Creative Direction, creative retouching, Digital Art, Graphic Design, Image Retouching, Management, matte painting, Post-production, Prop Design, Research & Development

Sector Experience

Advertising, Arts, Creative Services, digital art, Fine Art, Painting & Sculpture, Galleries & Studios, Photography


Cannes Lions - Shortlist, Communication Arts Competition, Lürzer's Archive - 200 Best Digital Artists worldwide 2017/2018


ADDV, Air France - KLM, BCR - Erste Group, Coca-Cola, DDB Berlin, DDB Romania, efes, Grafitti BBDO, Immowelt, ING Bank, MasterCard, Saatchi & Saatchi Ro, DDB Dubai, SABMiller, telekom, Tuborg Skoll, Vodafone

Trade Associations

Computer graphics certificate - Raster & Vector, The center of excellence in IT training - "Avantaj consulting

4th ranked Art Director
Annual 2019 ShortlistT I M E /Case StudyPhotography
Top 25 Art Director Project featured:ING
on 30th January 2018
Project featured:BMW Motorrad End of Warranty Check
on 30th January 2018
Project featured:Impreza
on 6th February 2018
Project featured:Foxy Campaign
on 13th March 2018
Project featured:Happy Sleep
on 4th May 2018
Project featured:Pro Juventute
on 15th May 2018
Project featured:Dorna Reflection
on 18th May 2018
Project featured:MasterCard Priceless Arabia
on 30th May 2018
Project featured:LIMAMSTARDAM & TOKYOSLO / Air France–KLM
on 27th June 2018
Project featured:Zorlu Center
on 2nd July 2018
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Alex Popescu has been a Contributor since 31st January 2019.

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On the web
Tagged Job Titles
Freelance, Part time, Remote
Skill Level
Senior, Director
English; Romanian
Creativepool member since 19 July 2015