About me

Hello!

I'm Alex. First, I want to thank you for taking the time to be here!

Briefly about me: I've been passionate about art from a young age and became an art director and digital artist over ten years ago, gaining experience and notable achievements in advertising and digital art. I have been studying art since I was 11 and hold a Master's degree in Graphics. I love merging my passion for art with technology. Throughout my career, I've collaborated with various creative studios and agencies, and my work has gained global recognition, featured in Lürzer's Archive 200 Best Digital Artists Worldwide volume. I actively seek out challenging projects and explore new perspectives in the creative field.
I invite you to explore my portfolio to see a thoughtful blend of artistry and technology.
Each project reflects my passion and dedication to creativity.
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Skills and Experience:

Art Direction: Creating and managing creative projects, developing compelling visuals and strategic concepts to effectively communicate brand messages.
Creative Concept Development: Research, brainstorming, and project management to bring ideas to fruition.
Graphic Design: Expertise in creating visually engaging designs.
Adobe Creative Cloud Proficiency: Extensive experience with PS, AI, AE, and ME.
Motion Graphics: Designing dynamic visuals for video content with graphics or minimal titles.
Digital Art: Creating original artwork for various digital platforms.
Storyboarding: Planning visual narratives for projects by generating key frames that outline the flow and composition of the story.
Pre & Post Production: Overseeing all phases of video or photo production.
Photo & CGI Manipulation: Advanced editing and enhancement techniques.
Matte Painting: Crafting realistic backgrounds and environments.
High-End Creative Postproduction: Delivering polished final products through meticulous editing.
Complex Compositing & Color Grading: Merging multiple visual elements and refining color aesthetics.
Multimedia & Traditional Art Tools: Utilizing a range of tools for diverse artistic expressions.
Mood Boards & Art Treatments: Developing visual references to guide projects.
Prompting & Creative AI Tools: Experience with Midjourney and Runway for innovative design solutions.

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Work experience:

2024 to present
Freelance Art Director and Digital Artist
at Interkraft Studio
Type of business sector: Advertising

2020 to 2024
Art Director
at Papaya Advertising

2018 to 2019
Designer
at DIGI24 (design department), Bucharest

2015 to 2018
Art Director | Digital Artist
New Folder Studio, Bucharest

Achievements: Postproduction / Art Direction / Concept Development / Creative Retouching / Compositing / Team & Project management / Matte Painting

Agencies and clients shortlist: Grafitti BBDO, DDB, GMP, M&C Saatchi, Publicis, Headvertising, MullenLowe
Clients shortlist: ING Bank, NN, Enel, Telekom, SABMiller, Dacia -Renault Group, OMV, Unicef, Synevo, HBO, Dr. Oetker, BCR -Erste Group, Unicef, Multi Media Est, McDonald's

2010 to 2015
Art DIrector & Digital Artist
at Carioca Studio, Bucharest
Type of business sector: Advertising
Position held: Art Director / Digital Artist
Achievements: post production / art direction / concept development / creative retouching / compositing / team & project management

Agencies and clients shortlist:

Agencies shortlist: Saatchi&Saatchi Ru, BBDO Ru, BBDO Dubai, DDB Ru, Promoseven Dubai, Visualeyes, JWT Ru, JWT Ro, CAP, McCANN Ro, DDB Berlin, DDB Tribal Wien
Clients shortlist: Mastercard, BRD, BCR-Erste Group, ING Bank, Snickers, Vodafone, Perrier, Tuborg Skoll, Efes, Coca Cola, VW, FRICO, Persil, Air France-KLM, IMMOWELT, Rossignol, BMW Motorrad
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Education and training
Master of Arts in Graphics, National University of Arts, Bucharest
Illustration & Multimedia Route
Bachelor of Arts in Graphics, Faculty of Fine Arts, National University of Arts, Bucharest
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Client Shortlist

Over the years, I have had the privilege of working on projects for a diverse range of notable clients across various industries:

Telecommunications & Finance
Vodafone, ING Bank, NN, BRD, BCR | Erste Group, Enel, Telekom

Media & Entertainment
HBO Romania, Netflix, SABMiller, Unicef

Consumer Goods
Persil, Dr. Oetker, Olay, Happy Sleep, Toblerone

Travel & Hospitality
Air France - KLM, BMW, Ford Explorer, Volkswagen, Dacia - Renault Group

Food & Beverage
Frico, Efes, Coca-Cola

Retail & E-commerce
eMAG, PENNY | REWE Group

Others
Synevo, Habitat for Humanity, Groupama, Snickers, Wetterbest, Immovelt, Kreskova | Alexandrion, MATHAUS, Mesopotamia

Skills

Advertising, Art Direction, Artist Management, Complex Compositing, Creative Direction, Digital Art, digital media, Fine Arts, Graphic Design, Motion Graphics, Post Production, project development, project management, Research & Development

Sector Experience

Advertising, art direction, Artificial Intelligence Technology, Arts, ATL / TTL / BTL, Branding, CGI / 3D, Creative Production, Creative Services, Creative Studios, digital art, E-Commerce, Galleries & Studios, Graphic Design, graphics, Information Technology, IT, Marketing, motion graphics, Photography, Postproduction

Awards

Cannes Lions - Shortlist, Communication Arts Competition, Lürzer's Archive - 200 Best Digital Artists worldwide 2017/2018

Clients

ADDV, Air France - KLM, BCR - Erste Group, Coca-Cola, DDB Berlin, DDB Romania, efes, Grafitti BBDO, Immowelt, ING Bank, MasterCard, Saatchi & Saatchi Ro, DDB Dubai, SABMiller, telekom, Tuborg Skoll, Vodafone

Trade Associations

Computer graphics certificate - Raster & Vector, The center of excellence in IT training - "Avantaj consulting