Alex Popescu
Art Director | Digital Artist
ABOUT
As Art Director for a high-impact Black Friday marketing campaign, I led the development of the key visual and managed both production and post-production. I handled storyboarding and concept development for key scenes in the television commercial, providing feedback on the production side with a focus on VFX and element design. This involved multiple meetings with the studio to discuss scenes and CGI, ensuring a consistent and polished final result.



