Alessandra Paglialonga Senior Art Director (freelance)

ABOUT

We were tasked to launch Miller Genuine Draft in the UK market.
The distinctive feature of MGD in the 4xCold Filtered process - but nobody fully understand the meaning of it.
So we wanted to recreate the process across our message "filtering" the copy to just five simple and direct messages.

MADEIT CREDITS

MILLER Genuine Draft - UK market

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