Alessandra Paglialonga
Senior Art Director (freelance)
ABOUT
We were tasked to launch Miller Genuine Draft in the UK market.
The distinctive feature of MGD in the 4xCold Filtered process - but nobody fully understand the meaning of it.
So we wanted to recreate the process across our message "filtering" the copy to just five simple and direct messages.
Back to MILLER Genuine Draft - UK market project