Alessandra Paglialonga Senior Art Director (freelance)

ABOUT

We were tasked to launch Miller Genuine Draft in the UK market.
The distinctive feature of MGD in the 4xCold Filtered process - but nobody fully understand the meaning of it.
So we wanted to recreate the process across our message "filtering" the copy to just five simple and direct messages.

MADEIT CREDITS

  • MillerClient
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