About me

Creating engaging customer experiences and bringing brands to life is Al's forté. He's consistently won and judged at the top international awards for creativity and effectiveness for over two decades.

Al is a rare breed of creative leader. He brings together creativity, behavioural sciences, data and technology to build more meaningful relationships between brands and customers.

It's seen him create breakthrough campaigns for brands like Harvey Nichols. Reinvent what loyalty means for KFC. Create new customer channels for Evian and adidas. Sell Land Rovers using augmented reality. Retrained Google's algorithm to protect teenagers. And reshaped the way brands like Samsung work with influencers.

He believes in the power of a big idea. But you also need a million little big ideas to connect brands with individuals.

Al's articles

The Evolving Role of Loyalty Programs in 2025 and Beyond

Creativity in the Age of AI: Is Culture Being Lost or Reinvented? #CultureMonth

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