About me

Creating engaging customer experiences and bringing brands to life is Al's forté. He's consistently won and judged at the top international awards for creativity and effectiveness for over two decades.

Al is a rare breed of creative leader. He brings together creativity, behavioural sciences, data and technology to build more meaningful relationships between brands and customers.

It's seen him create breakthrough campaigns for brands like Harvey Nichols. Reinvent what loyalty means for KFC. Create new customer channels for Evian and adidas. Sell Land Rovers using augmented reality. Retrained Google's algorithm to protect teenagers. And reshaped the way brands like Samsung work with influencers.

He believes in the power of a big idea. But you also need a million little big ideas to connect brands with individuals.

Al's achievements

Site Achievements

Top 25

4 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2023

Top 100 Creative Leaders

Annual 2022

Sagoskatt for IKEA Bronze Social

Curiosity Unfolded for Samsung Shortlisted Social

Judging

Al Mackie has sat on the Creativepool Annual jury.

Annual 2022 Judge Creative Leader of the Year

Annual 2020 Judge Effectiveness

Featured work

Work picked by the Creativepool editors for the homepage.

Don't Google It, Fumble It

12 July 2023

Don't Buy It

12 July 2023

Ambitious Applications

12 July 2023

Curiosity Unfolded

3 July 2023

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