About me

Álvarez Jaramillo, Colombian Creative Director. I am a vulnerable, brave woman who wants to grow every day
with the people I love. A passionate, emotional, intense person, a fan of talent, of learning something new all the time and grateful for where I am and where I come from. A conscious woman, Art Director, lover of
typography, color, strategy, visual conceptualization and business results.
With more than 13 years of experience in advertising agencies, recognized for her excellent relationship
with clients and team management, clear that today, the biggest challenge is to manage people and keep
them inspired to work with passion. Extensive experience in branding, digital strategies, high knowledge of design, video and digital media platforms, recursive, resilient and passionate about working with data as the best tool to generate innovative and trend-setting ideas.

The story behind my work.
1. I was part of the creators of the first soap opera that became a Trend in Social Networks Broadcast by WhatsApp
2. I adapt my approach to multiple platforms to offer agile work, to produce content with true cultural relevance
3. I was part of the pioneering group in Colombia that used data as an input to generate relevant ideas for business and people with Visa LATAM.
4. Create El Círculo Creativo de Mujeres en Puerto Rico and Caribbean, an independent and collaborative platform born to promote visibility and equal opportunities for female creatives.
5. I go beyond the expected to help brands make an impact.
6. Visual identity designer for Tatiana Calderón, the first and only woman to participate in Formula 2.
7. Specializing in strategy, branding & advertising.
8. A true believer that the most unexpected discoveries occur when
diverse subjects and people come together
9. To love intensely is its her super power.
10. Passionate about Dare to Lead, based on Brene Brown.

Skills

Art Direction, Brand / Logo Design, Branding, Creative, Graphic Design

Sector Experience

Advertising

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Shortlist, Clios - Silver, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, El Ojo Bronze, El Ojo Gold, El Ojo Shortlist, El Ojo Silver, El Sol, FIAP, New York Ad Festival - First Prize, New York Ad Festival - Second Prize, New York Festival - Finalist, One Show - Bronze Pencil, One Show - Merit, youtube awards

Clients

Avon, Burger King, claro, DIESEL, Ford, Giving Tuesday, Mars, Mobil, pernord recard, SuperMax, Tuenti, Visa