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For many years, Halloween has been associated with sweet treats. However, this year, to engage with a generation that wants to challenge traditions, Burger King had taken Halloween their own way, adding their famous flame-grilled flavor to a celebration in which fast-food restaurants were not relevant.

With a special edition of candy-sized Whoppers wrapped on a candy-shaped paper, Burger King took over one of the most awaited days of the year, in a way that no other restaurant had done it before.

Given away through the Burger King app in Puerto Rico, these successful flame-grilled treats increased the traffic of this channel by 139%, ranking the app at the top of the fast-food category during the whole of 2021.