ABOUT
For many years, Halloween has been associated with sweet treats. However, this year, to engage with a generation that wants to challenge traditions, Burger King had taken Halloween their own way, adding their famous flame-grilled flavor to a celebration in which fast-food restaurants were not relevant.
With a special edition of candy-sized Whoppers wrapped on a candy-shaped paper, Burger King took over one of the most awaited days of the year, in a way that no other restaurant had done it before.
Given away through the Burger King app in Puerto Rico, these successful flame-grilled treats increased the traffic of this channel by 139%, ranking the app at the top of the fast-food category during the whole of 2021.
AWARDS
Effie\'s - Gold
Effie\'s - Silver
El Ojo Bronze
El Ojo Gold
El Ojo Silver
Back to Mini Whopper Jr. Burger King project
Jessie Stephenson
Graphic Designer
United Kingdom
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain