Adam Rowe
MD + ECD
ABOUT
Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
MADEIT CREDITS
-
Adam RoweDirector + Creative director
Back to Nike ~ Air Max 2017 project
James
Freelance Designer and Illustrator
United Kingdom
Maria Papagianni
Creative designer | Concept development, Asteroid Design Partners
Greece
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Charis Tsevis
visual designer, Tsevis Visual Design
Cyprus
Magdalene S
Brand Designer, Magdart
United Kingdom