Adam Rowe MD + ECD

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Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Date created: August 2020 2020-08-01T00:00:00+0100
Date published: 19 August 2020 2020-08-19T16:47:47+0100

MADEIT CREDITS

Project featured: on 25th August 2020

Nike ~ Air Max 2017

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