Adam Rowe
MD + ECD
ABOUT
Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
MADEIT CREDITS
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Adam RoweDirector + Creative director
Back to Nike ~ Air Max 2017 project
Luciano Koenig Dupont
Photographer / Art Director / AI, Luciano Koenig Studio
Ecuador
Janki Shah
Digital Painter
India
Derek Craig
Creative Director and Strategist, Self
South Africa
Jay
3D Generalist, Engine Creative Agency
United Kingdom
Red Facilities
United Kingdom
Mason Griffiths
Illustrator, BBC Children's
United Kingdom
Daniel Tagle
Digital Director
Chile
Pierre Gobin
New Business Developer | Executive Producer, Device
Spain
Nicoleta Modoran
Freelance Retoucher
United Kingdom
Yog Deshpande
creative consultant
India