About me
Development and execution of Westfield Carindale's strategic asset plan and marketing plan to drive sales, traffic and digital KPI's. Key responsibilities include strategic planning, digital marketing, talent negotiation, media and content planning, creative production and to support and guide the marketing teams across the state. I am considered a leader in my state, particularly in the field of Digital Marketing and was selected by Head Office for strategic consultation groups; personalisation, content, fresh food and premium fashion.
In my time at Westfield I increased the number of email click throughs by 28%, sent 153 emails and drove an additional 36% of traffic to the website (compared to 2014). Five events I led achieved National recognition for their results in collaboration and retailer support.
Skills
Agency Coordination, Branding, Budgets Planning / Allocation, Editing, Email Design, Email Marketing, Event Management, HTML, Media Planning, Project Design, SEO, Social Media, talent negotiations, Web Design
Sector Experience
Brand Management, Branding, Communications, Creative Services, Digital (SEO, PPC, SEM...), Marketing