- Agency to transform P&O Cruises and Cunard direct to customer marketing -
London. 20th August 2015. P&O Cruises and Cunard have hired direct agency LIDA to handle their Customer Relationship Management (CRM) business. The agency won the multi-million pound account following a competitive pitch that began in April this year.
LIDA is tasked with transforming the cruise companies’ direct to customer marketing, moving from a product-led approach to a truly personal customer-led approach. The strategic and creative work will begin immediately.
P&O Cruises & Cunard insight director Jeremy Tait said: “In an increasingly competitive market where personalisation is key, it is crucial to put our guests at the forefront of all that we do, from the moment of consideration to the time they return home and think about their next holiday. With their outstanding CRM expertise, we are confident LIDA will deliver results that will help our brands connect with our guests for a more individual, tailored approach and nurture existing relationships.”
Matthew Heath, Chairman and Chief Strategy Officer of LIDA, added: "We are thrilled to be working with Carnival UK and some of the world's leading cruise brands. We look forward to delivering truly engaging campaigns that will personalise the customer-experience and help the Carnival brand transform and continue to grow.”
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Notes to Editors
About LIDA
LIDA is a digital and direct marketing agency that focuses on creating Better Customer Connections between brands and consumers. We create measurable commercial value by using customer understanding to develop action-orientated communications that connect better with customers across all channels.
LIDA is dedicated to investing 70 per cent of its effort on today, 20 per cent on testing ideas for tomorrow and 10 per cent on innovating for the distant future. The 70/20/10 approach ensures innovation is at the heart of all our activity. Its approach has attracted forward thinking brands such as O2, Boots, IKEA, Virgin Holidays, Land Rover and National Trust.
Founded in 2000, LIDA is part of the M&C Saatchi Group – the UK’s fifth largest communications agency network.
About P&O Cruises
P&O Cruises has a fleet of eight ships offering holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Azura was launched in April 2010 – officially named by Godmother Darcey Bussell CBE. Small ship Adonia was added to the fleet in May 2011, named by Dame Shirley Bassey, DBE. Britannia, a new 141,000 ton ship, was named by HM The Queen on March 10, 2015.
About Cunard
Cunard is steeped in 175 years of maritime history. From its origins in 1840 when the company established the first ever transatlantic service for the delivery of mail to North America, it soon developed into a major passenger shipping company renowned for the scheduled transatlantic service and eventually for offering the finest voyages around the world. It is a British based company, proud of its British heritage and long association with the monarchy. There are three Cunard ships, the flagship Queen Mary 2, Queen Elizabeth and Queen Victoria – the only ships at sea bearing The Queen’s name.