About me

I help B2B SaaS companies accelerate growth through Go-to-Market strategy, Product Marketing, Pricing Strategy, and AI-powered Revenue Growth.

A results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization.

Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting

Connect with me on LinkedIn - linkedin dot com / in / nickynikolaev

Skills

Business Analysis, Copywriting, Digital Marketing, Digital Strategy, internet marketing, lead generation, Marketing Strategy, Search Marketing, Strategy Planning

Sector Experience

Communications, FMCG, Internet, Social Network / Community, Software, Travel & Leisure

Clients

Advanced Nutrients, Benjamin Moore, Bloom Creations, Dolce Gusto, Embrioo, KitKat, Lion, Nestlé, Strand