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About me

I help B2B SaaS companies accelerate growth through Go-to-Market strategy, Product Marketing, Pricing Strategy, and AI-powered Revenue Growth.

A results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization.

Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting

Connect with me on LinkedIn - linkedin dot com / in / nickynikolaev

Details

AvailabilityLooking for work

ContractPerm, Freelance

LocationSofia: Bulgaria

Working LocationsSofia: Bulgaria, Austin: United States

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesDevelopment Manager, Digital Marketing Manager, Social Media Manager

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Business Analysis, Copywriting, Digital Marketing, Digital Strategy, internet marketing, lead generation, Marketing Strategy, Search Marketing, Strategy Planning

Sector Experience

Communications, FMCG, Internet, Social Network / Community, Software, Travel & Leisure

Clients

Advanced Nutrients, Benjamin Moore, Bloom Creations, Dolce Gusto, Embrioo, KitKat, Lion, Nestlé, Strand

CV / Resume

Nicky's CV/Resume

Activity

Connections65 Followers217 Following73

Likes11

Creativepool member since 20 February 2015

Nicky's Interactions

New things are happening!

Nicky Nikolaev has commented on Vladislava Vatashka's project "Poster for the opera ‘Don Giovanni’"

Nicky Nikolaev has commented on Jarkko Mattila's project "Tea Moments 2014"

Nicky Nikolaev has commented on Jarkko Mattila's project "Absinthe 2013"

Nicky Nikolaev has commented on Jarkko Mattila's project "Packaging Renders"

Nicky Nikolaev has commented on Jarkko Mattila's project "Normincies 2011"

Nicky Nikolaev has commented on Jarkko Mattila's project "Probably the best catch in the world"

Nicky Nikolaev has commented on Jarkko Mattila's project "The secret little project"

Nicky Nikolaev has commented on Jarkko Mattila's project "Danzka Vodka - After ski"

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