About me

After 14 years from founding Samsung Design Europe (SDE). As creative director I implemented many changes but realised that my work was complete. Never a person to rest on my laurels I formed 'JamSandwich.' An innovation design consultancy to use my technical skills, business network and experience for new exciting avenues. I have accumulating a vast amount of friends and contacts over the years and have a particular understandings of product, technology, sociocultural and trends within the consumer electronics area.

I am a visiting Lecturer at Central St Martins, Cranfied and Falmouth, with more than 25+ years of commercial design experience having worked with, and for, many of the leaders in the industry. In my capacity of in-house, freelance, consultant, director and partner my experience has spanned such diverse projects as trains to baths and mobiles phones. Clients have included Motorola, Philips, Bosch, Samsung, B&W, British American Tobacco, BT, Swatch, Yamaha and Samsonite.

Skills

creative director, design consultant, Industrial Design, innovation, Product Design

Sector Experience

consumer electronics, Creative Services, FMCG, Furniture, Fixtures & Equipment, medical, Telecoms, Transport

Awards

IDSA International Design Excellence Award

Clients

CWD London, Dryphoon, IKEA, Mac Motorcycles, Optimec, Precipice design, Viadynamics, where there

Trade Associations

Design Business Association DBA