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Features

Travel and sustainability: Transforming for the future

The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...

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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

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Lincoln wins best stand at the Shanghai Auto Show

We are pleased to announce that our work for Lincoln has won the 'best stand' award at the Shanghai Auto Show. It was awarded by the governing body of the auto show organiser CCPIT. We collaborated with Lincoln to refresh its auto show presence for...

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A pinch of Imagination - #AnnualSpotlight

As our top ranked Experiential Agency, the team at Imagination certainly has some fire in them and they want to make sure the entire creative industry knows about it. As you will read further below, Imagination knows how wonderful it is to be able...

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How brand homes can be a powerful post-COVID tool

This article first appeared on Campaign by our Head of Connected Experiences, Christophe Castagnera. Once the sole preserve of luxury goods and wineries, brand homes are emerging as a powerful tool to navigate the changing world of brand, channels...

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Imagination wins Campaign Agency of the Year Award

We're ecstatic to announce that we’ve taken home the award for Brand Experience Agency EMEA at the Campaign Agency of the Year Awards 2020. Congratulations to the Imagination teams and thank you to our clients for the opportunity to create...

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The evolution of Experience Design in 2021

This article first appeared on Advertising Week 360 by our Head of Connected Experiences, Christophe Castagnera. As we look at experience design going forward this year, we must do so bearing in mind two key things. The first – and most obvious to...

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Five building blocks for successful Brand Homes

Brand Homes are emerging as a powerful tool in a changing world of brand, channels and customer relationships. Where once they were the preserve of luxury goods and wineries, progressive brands are increasingly seeing their potential for generating...