ABOUT

HELPING A LAW FIRM BREAK THE RULES
Mishcon de Reya have always operated at the edge of what's possible for their clients, but haven't always succeeded in conveying what makes them distinct: their radically personal approach.

To rectify this we developed the platform 'We find our edge at the edge of what's possible'. Brought to life through a provocative, aspirational campaign that rewarded people's intelligence, we combined thought-provoking headlines, stark black and white visual metaphors, and bold flashes of Mishcon's signature orange.

Creating iconic artwork that would feel equally at home in a gallery as in any media placement. Launching across digital, social, and traditional channels, the campaign heralded a return to OOH for the brand – attracting praise from the public and industry professionals alike.