ABOUT
HELPING A LAW FIRM BREAK THE RULES
Mishcon de Reya have always operated at the edge of what's possible for their clients, but haven't always succeeded in conveying what makes them distinct: their radically personal approach.
To rectify this we developed the platform 'We find our edge at the edge of what's possible'. Brought to life through a provocative, aspirational campaign that rewarded people's intelligence, we combined thought-provoking headlines, stark black and white visual metaphors, and bold flashes of Mishcon's signature orange.
Creating iconic artwork that would feel equally at home in a gallery as in any media placement. Launching across digital, social, and traditional channels, the campaign heralded a return to OOH for the brand – attracting praise from the public and industry professionals alike.
Back to We Find Our Edge At The Edge Of What's Possible project
Artsiom Dashkevich
Freelance Brand Designer
Belarus
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom