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About us

AMV BBDO is the creative company that believes in the power of Radical Empathy to solve the toughest business and societal challenges. Because you can’t make people care about brands or causes unless you really care about them in the first place. And unless you dig deep, you won’t go far.

So we apply this belief and ethos to some of the UK’s and the world’s biggest advertisers, such as Bacardi, Currys, Essity, Ford Europe, Guinness, Meta, Pepsi, Royal Mail as well as charities – allowing brands and causes to punch above their weight, build on iconic platforms, change perceptions, put people in motion through the power of emotion.

In the last few years, AMV has redefined the entire feminine hygiene category by showing period blood in a Libresse/Bodyform campaign for the first time, which acted as the catalyst for the brand to smash down long-standing taboos in the way of women’s wellbeing. It has helped Maltesers increase its relevance by tackling societal expectations around postnatal and maternal mental health.
It has managed to completely shift perceptions around Macmillan staff and nurses, showing the tougher, grittier side of their staff’s roles, and in so doing, unlocked unprecedented levels of donations to Macmillan Cancer Support. It has reset the Currys brand around its most unique and potent asset: its humans and ultimately, their expertise. Because tech, like in life, is better with expertise.

AMV is also helping address air pollution by successfully demanding that estate agents across the UK disclose air quality to buyers and renters, helped rebuild coral reefs in the ocean with Sheba, supported the charity Refuge to secure a change in the UK law to protect women against threats to share intimate images.

Sam Hawkey is the Chief Executive Officer and Nadja Lossgott and Nicholas Hulley are the Chief Creative Officers. Carmen Vasile is the Managing Director, Tom White is the Chief Strategy Officer, and Kelly Knight is the Chief Diversity Officer.
In 2021, AMV won an unprecedented “triple crown” of Global Agency of the Year awards at the most prestigious award shows: the One Show, D&AD and Cannes Lions. It was also ranked #1 Creative Agency in the UK by the Drum World Creative Rankings, as well as crowned Agency of the Year at Campaign Big Awards 2021. In addition, AMV was awarded top 10 status in WARCs effectiveness rankings for over a decade.

The agency has the longest consecutive run of Golds in the history of the IPA Effectiveness Awards and is the winner of half of all the Marketing Society Grand Prix awards since 2012. They were also named one of the top 10 best & bravest agencies on the planet in 2021 and 2022 by Contagious Pioneer Report.

AMV is part of the BBDO network, which has over 15,000 people in 289 offices across 81 countries and therefore has a global reach and manage brands across multiple regions and markets from London.
The agency combines its Radical Empathy approach with potent craft and an open API way of working to deliver the best possible creative output to its clients. This system enables the agency to expand strategic capabilities in key areas, including within inclusive design, sustainability, digital & e-commerce and gaming, that drive growth for its clients, its partners and the agency itself.

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Details

Founded1978

Size101-250 People

Ranking

#106 Ranked Advertising Agency

Achievements

Contributor:

AMV BBDO has been a Contributor since 25th November 2015.

GoldSilver2People's Choice x 2

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Recommendations

Currently No Client Rating

Skills

Branding Content, Content Delivery, Branding & Design, Digital & Direct Communications, Public Relations, Customer Relationship Management, Contract Publishing

Activity

Connections2 Followers2,040 Following3

Views28,265

Creativepool member since 1 February 2013

AMV BBDO's achievements

Site Achievements

Contributor:
AMV BBDO has been a Contributor since 25th November 2015.

Invitex3 Contributor

+15 22 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2020

Viva La Vulva; Bodyform

Viva La Vulva; Bodyform for Bodyform Gold Branded Content Silver Advertising: Film People's Choice Advertising: Film People's Choice Branded Content

Featured work

Projects picked by the Creativepool editors for the homepage.

Hope Reef (Case Film)

Hope Reef (Case Film)

24 November 2022

Purr More

17 November 2022

Damien Shatford | Celebrations 'Bring on the Whoop Whoop’ | AMV BBDO

Damien Shatford | Celebrations 'Bring on the Whoop Whoop’ | AMV BBDO

27 January 2022

GUINNESS - Black Shines Brightest

GUINNESS - Black Shines Brightest

15 October 2021

#Goequal

1 October 2021

Addresspollution.Org

Addresspollution.Org

21 September 2021

Pain Museum

12 June 2021

PEPSI - Fizz To Life

PEPSI - Fizz To Life

12 March 2021

#WombStories

26 February 2021

Listerine | Mouths Demand More

Listerine | Mouths Demand More

25 February 2021

Do What Moves You; Bacardi Rum Global

Do What Moves You; Bacardi Rum Global

4 September 2020

AMV BBDO | UX Design

AMV BBDO | UX Design

4 September 2020

Viva La Vulva; Bodyform

Viva La Vulva; Bodyform

21 April 2020

Sainsbury's | The Greatest Gift

Sainsbury's | The Greatest Gift

15 May 2019

'Potential' - Sound by Aaron Taffel

'Potential' - Sound by Aaron Taffel

10 December 2018

Blood Normal

25 June 2018

K.I.T. (Whiskas)

K.I.T. (Whiskas)

10 November 2017

Guinness 'noitulovE'

Guinness 'noitulovE'

22 November 2016

Alive Inside

16 November 2016

Mog’s Christmas Calamity

Mog’s Christmas Calamity

19 June 2016

Galaxy

23 February 2016

BT - AMC Launch

BT - AMC Launch

2 September 2015

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