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Publicis - Fairy
Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...
Posted by: Creativepool Editorial
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The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles
An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
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Petcube Play lets you interact with your pet remotely from a smartphone
Petcube Play is a small device that allows users to talk to, play with and watch their pets from afar using their smartphones. The Play is an indoor camera compatible with both...
Posted by: Creativepool Editorial
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Geneva Motor Show: Airbus presents concept for flying car
Airbus and Italdesign have revealed their plans to help city dwellers beat traffic with a modular vehicle that is part car, part drone. The concept vehicle, named "Pop Up," was unveiled at...
Posted by: Creativepool Editorial
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The 'personal cargo droid' that could replace your suitcase and walk your dog
The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
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The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
Note that if you want to hear our thoughts regarding this year's Consumer Electronics Show, you can check out our Top 10 Stories from the show and our examination of the Top Trends revealed at the event.
The Empathy Bridge uses AR and sweets to help...
Posted by: Creativepool Editorial
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Brothers and Sisters - Carphone Warehouse
This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...
Posted by: Creativepool Editorial
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VCCPme - MacMillan Cancer Support
Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
Leaders
Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest”
A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
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Human-powered inefficiency machines aim to stop us taking electricity for granted
Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
Leaders
London Pokémon face deportation
Pokémon citizens of the UK faced deportation this week in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. The flyers, which...
Posted by: Benjamin Hiorns
Leaders
BBH London - KFC
BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...
Posted by: Creativepool Editorial