Displaying 1477 - 1501 of 1501 results
From YouTube, leading advertising creatives explain what they do, why they do it and what excites them. Bill Bernbach on Creative Qualities. 'The basis for persuasion is to understand what motivates a man' Brilliant stuff from the greatest...
Posted by: Creativepool
For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool
If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...
Posted by: Creativepool
At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...
Posted by: Creativepool
As installations go, A Room for London is about as unique an example as you'll ever find. A one-bedroom apartment in the shape of a boat, it's perched high on the roof of the Queen Elizabeth Hall on London's South Bank. Chosen from over 500 entries...
Posted by: Creativepool
The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...
Posted by: Creativepool
Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...
Posted by: Creativepool
In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...
Posted by: Creativepool
You can't get much more rock 'n' roll than the Rolling Stones...and you can't be more rock 'n' roll than Ronnie Wood, with his former lifestyle of drink, drugs, sex and out-and-out hedonism. But I recently stumbled across a gallery just off London's...
Posted by: Creativepool
Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...
Posted by: Creativepool The number of fonts available for easy download has reached an enormous quantity. Similarly, the number of font 'search and download' sites has also taken off massively. With each font site incorporating its own unique features and novelties there is...
Posted by: Creativepool
London, June 1982. The film director Ridley Scott has hired the Empire Leicester Square and invited hundreds of London's creative people to attend a special lunchtime viewing on his new movie Blade Runner. It's an occasion that has London's ad world...
Posted by: Creativepool Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool
Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...
Posted by: Creativepool
The Starbucks logo; something most of us absentmindedly encounter on a daily basis but have you ever stopped to peer at the mermaid logo which is emblazed across your morning latte? It's caused a fair amount of controversy since the brand launched in...
Posted by: Creativepool When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...
Posted by: Creativepool Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...
Posted by: Creativepool
As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...
Posted by: Creativepool What do you call a designer who can't draw or use a computer? That's right. An art director. I found that posted on a blog. Ouch. And yet it is true that the role of the art director has been transformed by technology. When I was the creative...
Posted by: Creativepool Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...
Posted by: Creativepool
This week, the soothsayers at BBC's weather centre promised me the dizzying heights of 22 degrees Celsius. Frankly, that would make a nice change because spring so far this year has been rubbish. If I didn't know better, I'd say that there was some...
Posted by: Creativepool Would you like to own Twitter? I'm not selling it or anything, so don't reach for your cheque book just yet. But if you were richer than golden syrup, I'm guessing you might be tempted. Only, here's a note of caution Twitter has yet to make a penny...
Posted by: Creativepool
Like a lot of people in the creative industries, I feel underpaid. Unless you are fairly senior or have built an impressive range of clients for your freelance portfolio, I would almost bet that most of you think you're worth more than you currently...
Posted by: Creativepool
In Shanghai, the talk is of one thing only. It stands 60 feet high, looks like a giant pincushion and it sways in the breeze. It's called The Seed Cathedral and we, the people of the United Kingdom, have sent it as a gift. Seed Cathedral is no...
Posted by: Creativepool
As with so many wonderful things, the Meerkat was first introduced to us by Sir David Attenborough. In the 1980s documentary Meerkats United' we discovered they are not cats, they reach sexual maturity aged one and they speak' to each other. It...
Posted by: Creativepool