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Features

Simon Shaw - Exposure

What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...

Posted by: Creativepool
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Features

5 minutes with... Ben Winter - Sapient

How did you get started in the industry? Started at an integrated agency, in South Africa, as an Art Director, after completing a degree in Fine Art. What would you be doing if you weren't doing that? Making Movies What's your current favourite...

Posted by: Creativepool
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Features

5 minutes with... Scott Bedford - Creative Director at Jigsaw

What do you actually do? My main focus at the moment is driving innovation and creativity within the business - so a lot of creative and strategic thinking, and an awful lot of pitches, especially for the North American market. Jigsaw is a very...

Posted by: Creativepool
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Workshop

Creative tools of the trade

Shotopop Shotopop is the pebble beach pixel playground of Casper Franken, latte guzzling, medium format film collector and Carin Standford, sun seeking seamstress and mocha manic. It is the memory of an old man and the imagination of a little girl...

Posted by: Creativepool
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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Features

5 Minutes with... Peter Riley - 20:20

Tell us what you do for a living and who you work for? I'm Chief Creative Officer of a digital advertising agency called 20:20. My job is to solve clients' business problems with creativity. Over the last year, for example, this has involved using...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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Features

Over promise, under deliver. How lazy clients kill campaigns.

by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...

Posted by: Creativepool
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Features

The good book. The problem with a copywriter's portfolio.

by Magnus Shaw. Here's a problem which only came to my attention this week. Actually I think it has been lingering in the back of my mind for a couple of decades, but it only came into focus a couple of days ago. Because I write columns here and...

Posted by: Creativepool
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Inspiration

#Trends. When technology gets creepy.

by Magnus Shaw. I'm going to write about a new piece of technology, but it will involve some intimate body stuff. I'm pre-supposing you guys are broad-minded enough to handle references to sexy-time, but I'm a card-carrying, awkward, repressed...

Posted by: Creativepool
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Leaders

Lovie Awards Winners Announced

SoundCloud, VICE, StumbleUpon, Akestam Holst awarded alongside Special Achievement Honourees Stephen Fry and Professor Heinz Gerhäuser & Team, creators of the MP3 file format. On the 16th October the International Academy of Digital Arts and...

Posted by: Creativepool
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Workshop

Is there a place for modern apprenticeships in the creative industry?

Ask an employer what he or she would prefer; a candidate with three years real experience, or a graduate straight out of university, and they are likely to say that they would like a degree educated candidate with three years experience. Push them a...

Posted by: Creativepool
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Features

Speakers Corner: Alan Long - Proud to be Digital.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...

Posted by: Creativepool
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Workshop

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool
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Workshop

Opinions- Your move. Losing your job before it has even begun.

by Magnus Shaw Writing in The Drum this week, Phil Haselhurst describes how his determination to climb the career ladder brought him to grief. He had a decent job with an agency he liked - good team, lots of experience, satisfying work. But, not...

Posted by: Creativepool
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Inspiration

CP Loves... Jeremy Deller's 'Sacrilege'

by Ashley Morrison. Tempting as it was today to blog about the Olympic Opening ceremony (you've gotta love that James Bond bit with Her Maj, haven't you?) I've decided to talk about another round-the-country event which is taking place at the moment...

Posted by: Creativepool
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Workshop

Opinions - Wright ore rung. Does spelling really matter?

by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...

Posted by: Creativepool
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Workshop

Opinions - Carr trouble. Why bad news needn't be taxing.

by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...

Posted by: Creativepool
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Workshop

Abstract product design: one bar of Hope, please

Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...

Posted by: Creativepool
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Leaders

Quietly Redundant - the future for the QR code?

I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...

Posted by: Creativepool
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Inspiration

Don't be worthy. Don't be dull. Your folio is you.

Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...

Posted by: Creativepool
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Inspiration

When busking meets big business

In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...

Posted by: Creativepool
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Features

What's the problem with the Big Fat Gypsy Weddings campaign?

This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple...

Posted by: Creativepool
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Inspiration

Ten of the best HTML editors

From needing to make a few simple HTML tweaks to a full website overhaul, there is a huge range of HTML editors available to download today. Ranging from the simple to the complex, and from the free to the costly, here are ten editors which stand out...

Posted by: Creativepool
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Features

How ethical is your wardrobe?

You can hardly move in an inch in a shop these days without being confronted with fair trade this and that and an ending array of ethical options for your every consumer need. Once an option for dreadlocked hippies and mother earth types, ethical...

Posted by: Creativepool
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Leaders

Steve Jobs 1955 - 2011

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...

Posted by: Creativepool
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool
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Inspiration

Bjork, Biophilia, apps and the revolution.

September 27th will see the release of Bjork's highly acclaimed new album Biophilia' which looks to be her most ambitious work to date. Not one to work within the normal boundaries of being a musician, Bjork has taken on the worlds of nature, science...

Posted by: Creativepool

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