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Inspiration

The art of the comic book

Comics have been a large part of popular culture for generations. Today, this genre continuously churns out amazing artwork from some extremely talented artists. Of course, comic books are close to many designers' hearts because often they are their...

Posted by: Creativepool
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Inspiration

The top ten evolutions of the Rubik's Cube

The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...

Posted by: Creativepool
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Features

4D Cinema

So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...

Posted by: Creativepool
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Features

Paperback for good.

I've always been a huge admirer of The Big Issue. Not only is it a thumping good read, its purpose is both uplifting and completely unique. It strikes me that handouts, while obviously helpful in the very short term, rarely address the problems which...

Posted by: Creativepool
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Leaders

Steve Jobs 1955 - 2011

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...

Posted by: Creativepool
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool
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Workshop

Where's The Talent?

by Simon Harle, Dynamaic New Alliances. No matter where you look at the moment in the industry, there is a severe shortage of true talent! For the last 18/24 months the lack of digital PM's, AM's, SAM's and AD's has been discussed, questioned and...

Posted by: Creativepool
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Inspiration

Vinnie Chieco. The freelance copywriter who named the iPod.

The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...

Posted by: Creativepool
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Inspiration

The top ten USB gadgets

The USB ports in our computers have facilitated a wide range of different product and marketing opportunities. From guitars that can be plugged straight into our computers to nifty branded storage freebies that get handed out like sweets at IT...

Posted by: Creativepool
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Inspiration

Murray Beckers photograph of the Hindenberg

It was to be a routine assignment. Assembled as part of a massive PR campaign by the Hindenburg's parent company, twenty-two still and newsreel photographers are on hand for the landing the Hindenburg. The photographer Murray Becker of Associated...

Posted by: Creativepool
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Inspiration

Vivienne Westwood at London Fashion Week September 2011

Last Saturday night I lost my catwalk show virginity to the most eligible designer out there, our very own national yellow-haired treasure, Vivienne Westwood. We hot-footed it down to the most unlikely of venues, Smithfields meat market, to cast our...

Posted by: Creativepool
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Inspiration

Once Upon A Dream

I don't know about you, but I'm obsessed with sleep largely because I don't get enough. But if you're a regular traveller, and especially if you can't afford a business-class flat bed, then you may well suffer more than most with a wrecked internal...

Posted by: Creativepool
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Features

It works or we fix it for free. The story of the Zippo lighter.

One evening in 1933, above a garage in Bradford, Pennsylvania, George G. Blaisdell clicked open the first ever Zippo lighter. That was more than 425 million Zippo lighters ago. Today in a world where products are redesigned on impulse rather than...

Posted by: Creativepool
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Features

Has The Museum of Everything sold out?

The Museum of Everything is perhaps one of my best finds since moving to London two years ago. Its former incarnation was tucked away down a side road in the quite unlikely and rather flash setting of Primrose Hill. They are a corporation who...

Posted by: Creativepool
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Inspiration

What does the internet sound like?

You may think this is an unusual question to ask. But every day, millions of people visit internet chatrooms...to chat albeit by typing rather than by speaking aloud. Ben Rubin (a New York artist) and Mark Hansen (Associate Professor of Statistics at...

Posted by: Creativepool
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Inspiration

Why everyone should have a muse.

I have always been fascinated with the concept of being/having a muse, even if it seems like a bit of a classical notion in today's society. A muse is someone who inspires a creative person, there are many muses alive and well today who are going...

Posted by: Creativepool
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Inspiration

The real 'buzz' marketing

If you're like me then the caffeine hit of a humble cup of tea or coffee just doesn't quite cut the mustard any more. Millions of us now seem to have left behind these disappointingly weak and antiquated beverages in favour of the ultra high caffeine...

Posted by: Creativepool
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Workshop

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Workshop

The Agency Workers Directive (AWD)

October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...

Posted by: Creativepool
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Features

Where now for the idea?

Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Workshop

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Features

Motionless pictures - are graphic novels the new movies?

When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...

Posted by: Creativepool
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Inspiration

Souled. How religion uses advertising.

On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...

Posted by: Creativepool
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Features

A lot of Cillit Bang for your buck

Wandering around a supermarket when it's not busy like at 8am on a Saturday morning makes one of life's necessary evils ever so slightly more pleasurable. Not much more, admittedly I'd rather be asleep, for one thing but ever so slightly. One thing...

Posted by: Creativepool
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Should designers draw more?

Legendary graphic designer Milton Glaser once said, 'Computers are to design as microwaves are to cooking.' Now while one or two designers might want to argue that point, is it possible that we rely on the computer too much these days? Are the core...

Posted by: Creativepool
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Features

Meet Adam and Dan

Dear Creative Director, Adam Lowe and Daniel Needham are a junior creative team looking for full-time employment in a top agency. Hey, it could be yours! These guys won a D&AD New Blood Award last year and were commended by YCN in 2010. I don't...

Posted by: Creativepool
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Features

What is the last taboo in advertising?

Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.'

 It's a...

Posted by: Creativepool
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Features

Dr Who theme standing the test of time(lords)...

I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...

Posted by: Creativepool
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Features

Shouldn't banks just stop advertising?

When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...

Posted by: Creativepool
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Inspiration

Whatever happened to Creative Independents?

Back in the 1990's we had a big recession in the UK. It was bad times. Lots of agencies were hit and many people lost their jobs. As usual with this industry, quite a few talented creative folk found themselves out of work. But out of adversity...

Posted by: Creativepool
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Inspiration

Who designed punk rock?

For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...

Posted by: Creativepool
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Features

Meet Andy Hayes (Part 1)

Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...

Posted by: Creativepool
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Leaders

The future of London's skyline.

The Gherkin, The London Eye, the BT tower and One Canada Square are the great giants of London's skyline. One glance up in the air often takes your breath away as you contemplate the sheer scale of these structures. They also allow you to orientate...

Posted by: Creativepool

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