Displaying 73 - 108 of 5755 results
You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....
Posted by: Woven Agency
As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet. In this...
Posted by: Creativepool Editorial
Why would anybody choose to launch a content agency in the middle of 2018???? Type content agency London into google and 291,000,000 hits come up. I got tired of counting how many specific agencies there are doing it when i got past 500. Every PR...
Posted by: JSR Agency
London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...
Posted by: Beyond The Book
Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...
Posted by: Creativepool Editorial
Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...
Posted by: London Advertising
Ford's smart window lets blind passengers enjoy the landscape Ford has developed a new “haptic visual language” that allows blind people to experience the view through a car window. The “Feel the View” smart window captures...
Posted by: Creativepool Editorial
Strichpunkt/KMS Team - Audi Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...
Posted by: Sharon Whale
As part of our "Five Minutes with..." Annual 2018 judges series, meet Alex Ayling. Tell us what you do for a living? I’m Head of Digital Studios for BBC Worldwide. What does that involve? Mostly making fun internet content (videos and...
Posted by: Heather Deacon
As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...
Posted by: Heather Deacon
OurCreative - Brexit Wine 52:48 (concept) In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The...
Posted by: Creativepool Editorial
Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...
Posted by: Enjoy Digital
“What do you want to do when you leave school?” For many students, it’s one of the toughest questions to answer. It’s also one of the reasons Digital Day exists - and it’s helping students and digital agencies...
Posted by: BIMA
The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...
Posted by: Bomper Studio
Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...
Posted by: Creativepool Editorial
New agency Live & Wired is being heralded the UK’s first dedicated live social content agency, delivering creative, production and talent for brands with a specific focus on social media. Founded by Sophie Kostrowski and Sian Hainsworth, both...
Posted by: Benjamin Hiorns
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
For the fourth year in a row, BBDO has been ranked the most effective agency network in the world in the WARC 100. The annual WARC 100 from the World Advertising Research Centre tracks the rankings of campaigns based on their performance in more than...
Posted by: Creativepool Editorial
US telecom giant Verizon is looking to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie (see hero image), to serve as its first Chief Creative Officer. McKechnie will be tasked with...
Posted by: Creativepool Editorial
LEVO is the social network specifically developed for air-travellers In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. LEVO is a platform that allows...
Posted by: Creativepool Editorial
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...
Posted by: Creativepool Editorial
I recently met a girl who worked in marketing at one of the UK’s leading charities. They’d just put out a great ad - simple, emotive, affecting - so I congratulated her on the work. ‘Well’, she said, ‘I don’t see...
Posted by: Emily Jeffrey-Barrett
Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...
Posted by: Creativepool Editorial
Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...
Posted by: Creativepool Editorial
After a rigorous and creative selection process, the BBC have announced their new User Experience and Design (UX&D) Digital Design Research roster, which features the eight agencies the BBC is now committed to work with for the next 2 years. Over 50...
Posted by: Creativepool Editorial
Over in Berlin, KEMMLER KEMMLER are breaking down the traditional boundaries between art & design agencies and strategy implementation to deliver high-profile campaigns across the fashion and lifestyle industries. Sebastian Kemmler, one of the...
Posted by: Kate Lewin
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with jones knowles ritchie, supported by Cogs Agency and with production support by 90...
Posted by: Creativepool
Getting young children to brush their teeth can be a monumentally challenging task for parents. To make the process that much easier, Colgate have launched Colgate Smiles, a range of toothpastes specifically designed for children. To promote these...
Posted by: Benjamin Hiorns
In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...
Posted by: Daniele Fiandaca
Diversity is very much a hot topic issue amongst almost every industry in the world and is none more so than in the traditional boy's club that is adland. Of course, there have been some genuine leaps forward in recent years, with much of the...
Posted by: Benjamin Hiorns
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...
Posted by: Brass
Maria Sharapova settles into an internship at VCCP London In what might just about be the most surprising piece of agency news of the year, Maria Sharapova has reportedly spent the last week as an intern at VCCP London. The former world number one...
Posted by: Creativepool Editorial
NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...
Posted by: Creativepool Editorial
In a genuinely quite pithy piece of work that was no doubt created in order to cash in on the excitement surrounding the latest season of Game of Thrones and its game-changing final episodes, Indian digital agency Chimp&z has figured out who each...
Posted by: Benjamin Hiorns
World's fastest flying women recruited for Dunkin' Donuts stunt DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman; 28-year-old wingsuit base jumper Ellen Brennan, to do the world’s fastest Dunkin’ run...
Posted by: Creativepool Editorial