Industry
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there.
For fast food company KFC, the...
Posted by: Ryan Watson
Industry
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
Industry
Click on Spanish sisters Eva and Marta Yarza’s Creativepool profile and you’ll be met with an avalanche of colour. The creative duo, better known as graphic design studio Yarza Twins, picked up a silver prize in the Annual in 2018 and...
Posted by: Ryan Watson
Industry
Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart.
“It offered a different way of talking to the...
Posted by: Ryan Watson
Leaders
The festivities have begun! Our favourite time of year has come around once again with the opening of the Early Bird submission for the Creativepool Annual 2018.
This year we choose creativity. We choose fresh thinking, groundbreaking initiatives,...
Posted by: Creativepool