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Leaders

Yves Saint Laurent given first UK retrospective

The UK's first major retrospective exhibition of Yves Saint Lauren opened last week at The Bowes Museum in County Durham (in the town of Barnard Castle). The museum partnered with Fondation Pierre Bergé Yves Saint Laurent to bag the “Style...

Posted by: Creativepool Editorial
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Leaders

This is what it's like to be Dyslexic

It's common sense that when it comes to fonts in the worlds of design and advertising, the more easily readable the better right? Graphic designer Daniel Britton has bucked convention (and some might argue his marbles) with a new font that he's...

Posted by: Creativepool Editorial
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Workshop

What's happening?

Pool by definition is: a number of people or quantity of a particular thing, collected together for shared use by several people or organisations. Our roots have always been to share and give recognition to those doing exceptional work. Where can...

Posted by: Creativepool
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Leaders

Grey London go bold for Vodafone 4G campaign

Grey London recently unveiled its first work for Vodafone UK since the business was consolidated into the agency back in February. The shop was appointed to the Vodafone UK roster back in March 2014, but was named lead creative agency in February...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....

Posted by: Magnus Shaw
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Inspiration

How the golden age of pop videos threw up a glorious abberation

The golden age of the pop video brought us a buffet of treats, didn’t it? Who could forget Simon Le Bon lashed to a windmill sail in ‘Wild Boys’? Or Paula Abdul flirty dancing with a cartoon cat in ‘Opposites Attract’....

Posted by: Magnus Shaw
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Features

Happy 100th birthday to Ladybird books

Today, one of the great British brands is celebrating its 100th birthday: Ladybird, publishers of children's books with an instantly recognisable format and feel, and - during the Second World War - absolutely identical in terms of number of...

Posted by: Ashley Morrison
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Leaders

Aston Kutcher dumps pizza for gum

Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...

Posted by: Creativepool Editorial
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Leaders

Create a uniquely interactive campaign with Rapt

The mobile, interactive media agency Rapt Media, announced recently that it's agreement with Ogilvy & Mather Dusseldorf had been extended, as the interactive advertising agency wishes to use Rapt Media's technology for the second year of its...

Posted by: Creativepool Editorial
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Leaders

The Pregnant Man gets a feminist makeover

Saatchi & Saatchi London will be giving the exterior of their private Pregnant Man pub a feminist makeover this week in the form of a huge billboard spelling the phrase “There's a Good Girl” in hundreds and thousands. The piece, by...

Posted by: Creativepool Editorial
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

AKQA creates a brand new digital experience for Levi's

A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...

Posted by: Benjamin Hiorns
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Features

Coca-Cola – bringing cross-border smiles to India and Pakistan

I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...

Posted by: Ashley Morrison
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Inspiration

Privatised health care? Advertising opportunities galore!

Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...

Posted by: Magnus Shaw
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Leaders

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

Posted by: Creativepool
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Inspiration

CP Loves...David Bowie - The Man Who Sold The World.

by Magnus Shaw. It doesn't matter if Sky TV project their logo onto the moon for three months. If Tesco book Al Pacino to front their 2013 campaign, it will make no difference. Should Galaxy build a scale model of the Hoover Dam from solid milk...

Posted by: Creativepool
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Inspiration

CP Loves... Heads up. The best advertising headlines in the world?

by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...

Posted by: Creativepool
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Leaders

50 Years of Sunday Times Magazine Covers

My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...

Posted by: Creativepool
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Features

Where have you bean? Heinz roll out new TV spot, copywriting saved.

I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...

Posted by: Creativepool
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Inspiration

The 15 best animated music videos

Animated music videos only crop up once in a blue moon but when they do they can really bring a song to life. As the number of animation techniques and styles has increased over time, the videos on offer have become increasingly diverse. Spanning...

Posted by: Creativepool
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Features

The Artist. Why the producer deserves the loudest applause.

In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...

Posted by: Creativepool
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Workshop

Ten of the best font sites

The number of fonts available for easy download has reached an enormous quantity. Similarly, the number of font 'search and download' sites has also taken off massively. With each font site incorporating its own unique features and novelties there is...

Posted by: Creativepool
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Leaders

V&A Illustration Awards

I stumbled upon the V&A Illustration Awards quite by accident. Although I've lived in London for a number of years, I'd never been to that museum, so I decided to pop along to get some inspiration for this week's blog. It's a deceptively large maze...

Posted by: Creativepool
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Inspiration

Does London Stifle Creativity?

Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...

Posted by: Creativepool

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