Displaying 1 - 36 of 4111 results
In an ingenious ploy to promote the Optus network, M&C Saatchi have created a smart ocean buoy that can detect sharks and alert beach-dwellers, showcasing the power and reach of the mobile network, which is the second largest in Australia. The agency...
Posted by: Benjamin Hiorns
As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with post-production specialists Big Buoy, the studio that claimed two top places in last year’s annual. Their big win was for post-production...
Posted by: Creativepool Editorial
Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity as part of their very first official Christmas campaign. The integrated digital campaign created by RAPP UK...
Posted by: Benjamin Hiorns
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...
Posted by: Creativepool Editorial
All work and no play... well, you know the rest. It is hardly a coincidence that Jack from the Shining was a writer, and thus, a creative professional himself; the importance of balancing commercial and personal projects is much discussed in recent...
Posted by: Creativepool Editorial
Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...
Posted by: Creativepool Editorial
How did you first get into the industry? Becoming a designer is the dream that, with a lot of work, patience and a little bit of luck, of course, I managed to make come true. Design is all around us. I've had an extremely strong desire to create...
Posted by: Creativepool Editorial
5 reasons why you should be the first agency to present in a pitch Over the years, I’ve won more pitches than I’ve lost. I've been responsible for new business in nearly every agency I've worked for, and today, I'm frequently hired as a...
Posted by: Cris Hödar-Rasmussen
According to Ofcom, we check our phones on average every 12-minutes and are bombarded daily with between 4,000 and 10,000 messages. Separate research shows we tap our phones 2,617 times and scroll through 362 feet of content a day. In many cases, we...
Posted by: Collider
Today, I caught up with Bloom’s Stuart Witter: Associate Creative Director and Reece Shannon: Midweight Designer, to discuss their recent work for Tango. What was the brief for the limited editions? Britvic wanted engage young consumers with...
Posted by: Creativepool Editorial
I’ve always loved magic, things that seemingly disappear into thin air and come back again. As a kid watching Saturday night TV, I would be dazzled by the likes of David Nixon, Paul Daniels and Ali Bongo. They sparked my imagination and belief...
Posted by: Chris Turner
OLIVER recently created a pan-London OOH campaign entitled “No pic, no vote” to raise awareness among young people of the need for photo ID to vote for the London Elections which took place on 2 May 2024. Led by a group of young...
Posted by: Creativepool Editorial
How did you first get into the industry? I've always had a passion for art and storytelling since I was a child. I pursued formal education in illustration and concept art, which eventually led me to internships and freelance opportunities. My first...
Posted by: Creativepool Editorial
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool Editorial
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin Hiorns
Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching...
Posted by: Sleek Events
We spoke to Richard Debenham, Design Director at Designhouse this week, about his agency’s job creating a new brand name and visual identity for a former subsidiary brand of the district energy business, Equans, set to lead the UK market in a...
Posted by: Creativepool Editorial
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....
Posted by: Creativepool Editorial
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
“Children are the future” is a pretty hollow statement. That being said, in a global economy where creativity is seldom financially rewarded and it’s easier to make a fortune effectively moving numbers around a spreadsheet than...
Posted by: Benjamin Hiorns
Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...
Posted by: Benjamin Hiorns
How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m sure everyone says no day in my role is typically the same, but it’s really not! I’m the Client Services Director at 26PMX so my job is to oversee our Client...
Posted by: Creativepool Editorial
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous