Displaying 1 - 36 of 199 results
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
Joint is launching the latest instalment of “Ultimate Beer Sheds,” a content series for the Badger brewery that partners with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans. Celebrating the British love affair with...
Posted by: Creativepool Editorial
WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...
Posted by: Creativepool Editorial
Bulletproof - PizzaExpress Artisana Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s...
Posted by: Creativepool Editorial
Landsec - Pollitt & Partners Land Securities, a commercial property company, has launched a new identity - Landsec - with the help of Pollitt & Partners, an independent design agency. The new brand focuses on experience and the...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
Kenyon Weston - The Coca-Cola Company (Diet Coke) Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
Posted by: Creativepool Editorial
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
With 20 years of experience leading innovative technology projects for companies like R/GA, Havas and Huge, teaching as adjunct professor at NYU and Parsons, and serving as jury president at the Cannes Lion International Festival of Creativity, Marc...
Posted by: Creativepool Editorial
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...
Posted by: Creativepool Editorial
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
How did you get into the industry? I did a Bachelor of Design at Monash University in Melbourne, Australia and after that applied for jobs in design and got them. Where are you based now and who do you work for? I am now based in London, UK and I...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
People often assume creativity is inherent and that you are ‘born creative’. However, Cavell Ord-Shrimpton, Head of the School of Design at Arden University would disagree. Touching on how the creative mind is built upon confidence,...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
OK, I’ll admit that I’m far from an authority on design. I know what I like, and I like what I know is probably how I’d sum up my relationship with it. But one thing I have always enjoyed when it comes to how things are presented to...
Posted by: Benjamin Hiorns
This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...
Posted by: Creativepool Editorial
One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...
Posted by: Glenn Rummler
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
You’ve likely already seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer...
Posted by: WMH&I
For this week’s company spotlight, we’re looking to the Midlands for a change and getting to know a little more about one of Creativepool’s top 20 marketing agencies. The Birmingham-based Big Cat is an agency of strategists,...
Posted by: Creativepool Editorial
Beer is my weakness. It always has been. My father worked for a brewery when I was young and my mother would dry the leftover hops and hang them in the kitchen, so that very specific, slightly earthy aroma has been a part of me for as long as I care...
Posted by: Benjamin Hiorns
Partner at branding agency Nomad Terry Stephens certainly isn't short of great stories, starting with his own. Used to wearing many hats in any given day, and with over 20 years of experience and contacts under his belt, Terry has learned to make...
Posted by: Creativepool Editorial
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...
Posted by: Simon Manchipp
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial