Displaying 145 - 180 of 310 results
Microsoft launches adaptive Xbox controller for gamers with disabilities Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial
Ford's smart window lets blind passengers enjoy the landscape Ford has developed a new “haptic visual language” that allows blind people to experience the view through a car window. The “Feel the View” smart window captures...
Posted by: Creativepool Editorial
Is the well intentioned brand-championing of our individuality actually working to reinforce outdated beauty ideals? Flawsome is intended to be a powerful statement of self-acceptance. In the recent Diesel, 'Go with the flaw campaign', we see a...
Posted by: ECHO
innovision - Pride in London Pride in London has appointed innovision as its new production partner for 2018. The exciting new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The...
Posted by: Creativepool Editorial
isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...
Posted by: Creativepool Editorial
Pi Studios - WeTransfer Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of...
Posted by: Creativepool Editorial
Chermayeff & Geismar & Haviv - US Open The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...
Posted by: Creativepool Editorial
8-bit sushi and the dawn of digitised food Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Flippy the robotic burger flipper takes first shift A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
Posted by: Creativepool Editorial
Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...
Posted by: Creativepool Editorial
CES 2018 kicked off in Las Vegas this week and as is genuinely the case it appears to be setting the stage for all that's to follow in the world of tech in 2018. We'll have more for you next week, but for now, here are a few of the more notable...
Posted by: Creativepool Editorial
Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...
Posted by: Creativepool Editorial
Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...
Posted by: Creativepool Editorial
The transparent car pods that will move both horizontally and vertically Architecture firm Oiio has proposed a radically new form of transport for Los Angeles, which would see bubble-like cabins passed around on wheelbases that could follow roads...
Posted by: Creativepool Editorial
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
When examining the major tech trends that will potentially bloom and blossom in 2018, I felt it necessary to first take a step back and evaluate roughly where 2017 ended and 2018 began. Not literally, of course, but purely in terms of where one trend...
Posted by: Benjamin Hiorns
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...
Posted by: Creativepool Editorial
CHI & Partners - Netflix (Bright) CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright. The agency won the business following a pitch against undisclosed agencies. Bright is Netflix’s biggest ever movie...
Posted by: Creativepool Editorial
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
New VR horror film draws awareness to the hell of homelessness Just in time for Halloween, comes a new terrifying experiential advocacy short called “The Killer,” in support of Spitalfields Crypt Trust. Released on YouTube and live...
Posted by: Creativepool Editorial
The newest colour-coding technology, from WGSN, could change the way we look at colour. WGSN, the world’s leading forecaster of global trends, recently launched its own colour-coding system, Coloro, in partnership with China Textile...
Posted by: Coloro
The diffuser that pumps out 'optimal' fragrances at different times of the day A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
BBC Creative/Ink & Giants - BBC Proms BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has...
Posted by: Creativepool Editorial
Academy Award winning studio Aardman and BAFTA winning production company Independent Films are coming together to offer a new solution to agencies and brands, bringing the best craft from live action and animation together. Focusing on delivering...
Posted by: Creativepool Editorial
Within Oslo's city boundary there are 40 islands, 343 lakes and an entire forest. It's unique melding of urban and natural landscapes makes it an absolute trove of inspiration, and so its no wonder the city gave birth to one of the world's most...
Posted by: Kate Lewin
The Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the...
Posted by: Creativepool Editorial
The AI doctor that drives to you! A concept for the “Aim” self-driving mobile medical clinic by Seattle studio Artefact includes diagnostics powered by artificial intelligence. The Aim platform relies on a mobile app and set of home...
Posted by: Creativepool Editorial
The Game of Thrones chatbot that knows everything In a world full of direwolves, white walkers and dragons, there’s just one nerdy thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones...
Posted by: Creativepool Editorial
Ragged Edge - Giraffe World Kitchen Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning “Taste A Whole New World” and brought it to life through a new logo, visual...
Posted by: Creativepool Editorial
Cheil Germany has developed a sustainable alternative to plastic bags for fruits and vegetables for EDEKA Scheck-In-Center, the supermarket owned by Germany’s largest chain. The 100% bio-degradable FEEDitBAG is made out of Mater-Bi, which is...
Posted by: Creativepool Editorial
Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...
Posted by: Creativepool Editorial