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Leaders

Pringle all the way

Each year around this time, Pringles hits the US and UK shelves with new, limited-time-only, holiday-themed flavours. The flavours are festive and unexpected. They are flavourful and experimental products that are likely to be disgusting. White...

Posted by: bluemarlin
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Leaders

Daley Male: why prejudice won't affect the Olympian boy-brand

Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...

Posted by: Ashley Morrison
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Leaders

On the near future of wearables

The current state of wearables is segmented, run (Nike+ Fuelband, Fitbit Force), sleep (Jawbone Up), watches (pebble, Samsung Galaxy Gear, Sony SmartWatch, metawatch)…, some of them like pebble offer a great amount of customisation, yet it...

Posted by: Deltobran
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Features

The not-so-beautiful game: the sickly world of beauty pageants

These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...

Posted by: Ashley Morrison
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Inspiration

Confessions of a designer

Design. For those who work in this competitive and difficult industry know it is full of people who just don't understand how much work you put in. Anneke Short feels this and has designed these quotes, most of which you all would have said at some...

Posted by: Creativepool
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Inspiration

The five letters I dread seeing in a brief.

As a kid, I was very fond of the word 'wacky' - largely because it featured in the title of my favourite TV shows 'Wacky Races' (if you're too young to remember it - find it on the web, you'll be glad you did). As an adult, I'm less keen. It has some...

Posted by: Magnus Shaw
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Features

Meet the Creative Director, Dominic Williams of Fat Media

Tell us a bit about you Dom... I’m a Liverpool lad who studied Fine Art at Uni, but then got interested in digital in the process. Straight from graduating in 1998 I joined an ISP which gave me my foundation in all things internet, then went...

Posted by: Fat Media
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Leaders

Facing facts. Are Tesco's ad screens really as sinister as we fear?

Say what you like about Tesco, but they know how to create a fuss. A couple of days ago, the digital, broadcast and print media fell on a story about the retail giant and its latest advertising wheeze. As a plethora of reports rushed to tell us,...

Posted by: Magnus Shaw
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Inspiration

Awesome and Imaginative Food Packaging

In today’s market, brands and designers have to find increasingly innovative ways of staying ahead of the competition and making us buy their product. One great way to out do your competitors is through packaging. Generally we’re all used...

Posted by: Creativepool
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Leaders

Kicking up a stink. How Dell can solve their 'cat urine' problem.

In the laptop market, competition is fierce. So many brands, designs and features - manufacturers are constantly looking for innovative ways to make their kit more attractive. Interestingly, none of them has ever released a machine emitting the...

Posted by: Magnus Shaw
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Inspiration

Photoshop Fail. Ads And Magazine Covers To Make You Cringe

We love Photoshop because it's one of the design industry's best tool and friend. Nowadays with the never ending supply of tutorials, apps and YouTube videos, anyone can be a designer, photographer and retoucher. With some fair amount of knowledge,...

Posted by: Creativepool
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Inspiration

Unique And Artistic Footwear By Kobi Levi

Kobi Levi is a footwear designer who graduated from Bezalel academy of art & design, Jerusalem in 2001. He works as a freelance designer, collaborating with both Israeli and international companies. Kobi has designed commerical footwear in Italy,...

Posted by: Creativepool
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Inspiration

Tooth well told. Why the Corsodyl campaign is a touch of brilliance.

I tried Corsodyl once. My mum had a bottle in her bathroom cabinet and, as it said it was a mouthwash, I took a liberal swig. It was very much like rinsing with floor polish and Polo mints. But it is a 'medicine' and the worse a medicine tastes, the...

Posted by: Magnus Shaw
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Leaders

The only 'Authentic Weather' app you need!

I'm new to London. Having come from the sunny skies of Brisbane, this unpredictable weather has me constantly trying to guess what to wear and whether or not to pack my umbrella. I've tried various weather apps, but are either vastly inaccurate or...

Posted by: Creativepool
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Features

Please peruse this article for your edification...and stuff...

The other day, somebody accused me of being “such a copywriter” about something or other. I think I’d used the word “malapropism” and nobody else in the room knew what it meant. My being called “such a...

Posted by: Ashley Morrison
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Features

Sou Fujimoto's 2013 Serpentine Gallery Pavilion

You have just under two weeks to get down to the Serpentine Gallery in London’s Kensington Gardens to see this year’s Pavilion, designed by multi award-winning Japanese architect Sou Fujimoto. Over the years, the Serpentine Gallery has...

Posted by: Ashley Morrison
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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Leaders

It's political correctness gone mental

So, tell me honestly, does that title offend you? It's a serious question - I put it there deliberately. The reason being that, last week, Asda paid £25,000 to mental health charity Mind for advertising what was deemed to be a completely...

Posted by: Ashley Morrison
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Features

One small mistake, one giant gaff

You must be used to my moaning by now. All those tortuously bad ads that drive me potty - from Brad Pitt waxing poetical in the agonising Chanel 'inevitable' campaign, to Spotify waffling on about what music does to us (which has nothing to do with...

Posted by: Ashley Morrison
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Inspiration

Pie in the sky. A memorable campaign from the pre-digital age.

As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...

Posted by: Magnus Shaw
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Workshop

Negative vibe. Positive vibe

As a creative person, some people are good for you and some people are not. The good ones are those who enthuse and energise you. They nurture your ideas and help them grow. They are the radiators that give off positive vibes. Then on the other side...

Posted by: John Fountain
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Inspiration

Just how important is an agency's name?

Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...

Posted by: Magnus Shaw
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Features

The name's Bont. Jace Bunt.

There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...

Posted by: Ashley Morrison
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Features

Why internet radio has failed to make a big noise.

Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...

Posted by: Magnus Shaw
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Leaders

MY Single Band

Following my last post on the ingenious product design of Chris Godfrey, here is something from the other end of the spectrum i.e the absolutely crap end. Welcome to the world of MY Single Band people! For just £6 you can purchase what is...

Posted by: Jessica Hazel
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Inspiration

Powder power. Ariel's stroke of advertising genius.

Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...

Posted by: Magnus Shaw
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Workshop

Touchy feely: when you're a freelance, it's all about THEM

If you’re a freelancer who’s got a steady stream of work coming your way - either from the same loyal clients who know you and trust you, or from referrals from said loyal clients, or you’re very good at selling yourself and you...

Posted by: Ashley Morrison
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Leaders

A Doctor Who movie? Don't hold your breath.

Peter Capaldi is to be the new Doctor and I couldn't be more delighted. Apart from the fact I consider 'The Thick Of It' to be a television comedy so accomplished is resembles high art, Capaldi just has the face and demeanour of a Time Lord. Yes, I...

Posted by: Magnus Shaw
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Inspiration

The RA Summer Exhibition: "I could do that - but I've got talent"

You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...

Posted by: Ashley Morrison
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Workshop

Music in the studio

I have a lot of music at home; enough to open a small record store. I listen to all sorts from jazz to punk to soul to reggae and even a bit of county and western. I’m a bit fussy though. I won’t listen to any old crud and I can also...

Posted by: John Fountain
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Leaders

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

Posted by: Magnus Shaw

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