Displaying 37 - 72 of 1147 results
The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...
Posted by: Magnus Shaw
Monday night saw the glitterati of the fashion world descend on the London Coliseum for the annual British Fashion Awards in a lavish ceremony peppered with humour from dashing host Jack Whitehall. The ceremony has become infamous for the highly...
Posted by: Jessica Hazel
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
by Magnus Shaw. Earlier this year I wrote a piece for Creativepool, arguing the Red Cross had undermined their advertising by using a woman and her dog to represent the concept of 'crisis'. I agreed the ad was attractively directed, but was...
Posted by: Creativepool
As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...
Posted by: Creativepool
Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...
Posted by: Creativepool
Ian Macfarlane is a London-based graphic designer, working with a variety of clients and companies to deliver everything from broadcast to book publishing, corporate reporting to visual identity. Ian has been selected to judge for the D&AD awards and...
Posted by: Kate Lewin
Bompas & Parr - Propercorn Institute of Flavour Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
Barclaycard (in-house) Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping...
Posted by: Creativepool Editorial
RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...
Posted by: Creativepool Editorial
Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...
Posted by: Benjamin Hiorns
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin Hiorns
Easter is rarely held in the same regard as Christmas or even Halloween (unless you’re a confectioner, of course) but the iconography of the season is ripe for creativity. Easter ads campaigns of the past few years have seen everything from...
Posted by: Benjamin Hiorns
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram
Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...
Posted by: Benjamin Hiorns
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
How did you get into the industry? I got into the industry through university where I had my first photography classes. Before that, taking pictures was just my hobby. In 2020 I left my hometown and I moved into London, where the whole story...
Posted by: Creativepool Editorial
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Was fascinated by a TV programme the other evening, on the possible reasons behind why we’ve been experiencing some oddly ’stuck’ weather patterns in the last couple of decades. And yes, hooked because we really love to talk about the weather...
Posted by: Richard
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
If the latest stats from the IPA Agency Census are to be taken at face value, then it would appear to suggest that progress on the ethnicity pay gap has stalled but the gender pay gap is closing. This isn’t mere conjecture either as the...
Posted by: Benjamin Hiorns
We’re all accustomed to Christmas being the busiest time in our industry, and this year is no exception. With the slew of Christmas ads in full force the many months of painstaking meetings, edits and pressure to spread holiday joy in a...
Posted by: Collective London
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial