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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Leaders
#Annual2024 – What the Judges want to see this year
Workshop
Why almost half of adland is wary of working on sustainable campaigns
Our take on the Publicis debate: Creativity vs. AI?
Leaders
The Future: Lifestyle Branding
Leaders
Killer robots or scaremongering? Musk and Zuckerberg continue to argue over AI
Leaders
#wheredesignmeets #materials
Leaders
Banksy's Balloon Girl revealed as the UK’s favourite British artwork
Leaders
Chinese Safety Bags from Cheil trialled by Tesco consumers following pesticide fears
Inspiration
Trailblazers: Letting inspiration guide the way at MisoSoupDesign
Industry
Sweden Makes Designs on the UK
Leaders
“For creative people, there’s enormous potential to design the future”
Workshop
Challenges ahead for Creative Recruitment in the SW
Leaders
Top 10 Ads of the Week: Kristin Wiig's everyman, tequila water fountains and other stories
Leaders
UK banning sale of petrol and diesel cars in 2040
Leaders
US company offers to turn employees into cyborgs via microchip implants
Inspiration
5 Licensed Lions Win at Cannes
Leaders
WPP invests in VR/AR company Within Unlimited
Leaders
Artfelt fills Sheffield Children’s Hospital with colour
Leaders
Netflix Original Series “Friends from College” Gets Sarofsky Main Titles
Leaders
Amazon doubling down on London investment despite Brexit
Leaders
TWELVE reveals some surprising combinations in new campaign for Merlin’s London attractions
Industry
London Design Fair 2017: Curating the Curators
Workshop
Branding Expertise – A Creative skill in demand
Workshop
Life as a junior. Be prepared to work hardest of all.
Leaders
The Gate records radio ad on world’s biggest slide for Chiltern Railways
Leaders
The Olympic medal designed to be shared
Leaders
Volvo and Valenstein & Fatt (Grey London) win Channel 4’s Diversity in Advertising Award
Leaders
Microsoft Paint avoids brush with death
Workshop
A series by Studio Lovelock: This much we know..
Leaders
#TechTuesday: The ring that turns your hand into a phone, swimming robots and sleep kits
Leaders
Sadiq Khan and celebrity friends declare London open for summer
Leaders
Rebrand Roundup: The BBC Proms, Sky Sports, poetry, culture and other stories
Leaders
foam Studio plays with perceptions of ‘car porn’ in new art series
Leaders
First look: Shop the show
Leaders
J. Walter Thompson join the AI race with Pangaea
Leaders
Heritage brands - how did they begin?
Leaders
The artisanal gin made with actual Harley-Davidson parts
Leaders
Top 10 Hires of the Week
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