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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Leaders
#Annual2024 – What the Judges want to see this year
Inspiration
Three Weeks. Three Steps
Inspiration
The endless curiosity of Birger Linke
Inspiration
The insightful self-reflection of Sergi Pros Granes
Workshop
Augmented Pride with AMV BBDO and GSN
Leaders
Jake Barrow on greatness from small beginnings
Features
How neuroscience can save Christmas for brands
Inspiration
New stories needed for a new normal
Features
The industry’s mental health is in bad shape, but there's hope
Inspiration
Diving into Owen Peters' photography
Leaders
Abi Pearl on overcoming the impostor syndrome
Inspiration
The little big joys of Benedict Bannister
Leaders
Nick Lawton on running a family business
Inspiration
Motivation and challenges with Ruslan Zhukovskyi
Inspiration
The pastel discipline of Maureen Fletcher
Leaders
Patola Figueroa on being a woman in the creative industry
Workshop
How to job hunt during the pandemic
Industry
Why do fashion houses trade Creative Directors like Football Clubs trade managers?
Features
What 'copy, then design' gets wrong
Leaders
Billy Faithfull on why COVID-19 has actually brought us together
Leaders
Gayle Carpenter on collaboration and diversity
Industry
UK Inside Out Awards 2020 – Shortlist Announced
Inspiration
Adrian Penu's quest for purpose
Inspiration
Matt Newman's flair for flicks
Leaders
Emma Sexton on running your business in COVID times
Leaders
It's pandemic day today. How are you?
Leaders
Katie Lee on leading from the centre of a circle
Features
Disruption as an opportunity: the impact of COVID-19 on agency work
Workshop
Finding your way into the design industry during the COVID crisis
Inspiration
The future of customer interaction is with progressive web apps
Features
Everywhere, nowhere: the future of the workplace
Inspiration
The warmth and inclusivity of Being Agency
Inspiration
Firing up the creative brains with Božo Kaurić
Inspiration
The evocative photography of Theofilos Koutroumanis
Inspiration
The motion aptitude of Giuseppe Forestieri
Inspiration
The relentless passion of Simona De Leo
Inspiration
The independent spirit of Paul Gawman
Leaders
Charlie Smith on paving your own path
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