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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Leaders
#Annual2024 – What the Judges want to see this year
Inspiration
Three Weeks. Three Steps
Industry
6 important design elements for a landing page that converts
Inspiration
Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea
Leaders
Elon Musk - It’s the end of Twitter as we know it but most creative experts feel fine
Inspiration
Larking about with one of the country’s hottest young design studios | #CompanySpotlight
Leaders
#GettingToKnow B-Reel's innovative and eccentric creative director
Industry
5 Tips to get started with Cleantech PR
Industry
Using guerrilla tactics to take over Apple Stores on Earth Day | #BehindTheIdea
Inspiration
How do brands create cultural relevance through compelling storytelling? | #PurposeMonth
Industry
Teens and screens - exploring the digital behaviours of todays teenagers | #PurposeMonth
Inspiration
Talking cinematography and narrative connection with Alex Pérez | #MemberSpotlight
Leaders
#GettingToKnow and falling in LOVE with characterful 3D artist Alex Hindle
Workshop
Three reasons to reconsider your rebrand | #PurposeMonth
Inspiration
A Peek Into My Art Director Notebooks
Workshop
4 reasons you should probably still work with non-green clients | #SustainabilityMonth
Inspiration
Blockbuster video - Shining the #CompanySpotlight on Swhype
Inspiration
Capturing live music magic with Jonny Nolan | #MemberSpotlight
Leaders
How to achieve performance objectives with connected experiences
Workshop
Getting smarter with digital ads - How to reduce overspend
Features
How to get sustainable messaging right | #SustainabilityMonth
Inspiration
Paying down experience debt for luxury and premium brands
Leaders
Finding the post-COVID work-life balance with Costanza Rossi | #GettingToKnow
Features
Global creative calendar: May 2022
Features
Western brands are quitting Russia but will it weaken Putin or just hurt Russian people?
Inspiration
SodaStream and David Hasselhoff pledge to save a million sea turtles | #BehindTheIdea
Features
Why you need to know your users in order to motivate them
Inspiration
7 books every creative professional should have on their shelf
Industry
How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea
Workshop
5 careers for the environmentally-conscious creative professional | #SustainabilityMonth
Workshop
What is freelance success to you?
Features
The Green Claims Code in a nutshell | #SustainabilityMonth
Leaders
Bringing back fairness and transparency into image sharing
Industry
How Pantene and Grey gave a woman the 15th birthday she deserved | #BehindTheIdea
Inspiration
Crafting the authentically unexpected with this talented CGI artist | #MemberSpotlight
Leaders
#GettingToKnow one of Wunderman Thompson's most talented creative directors
Inspiration
The eclecticism of Designer, Director and Animator Bart Reszelski | #MemberSpotlight
Inspiration
A world without freelancers?
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