About me

Building bridges between AdTech and Martech teams to achieve business success.

Technology architect: Marketing automation, performance marketing, cross-platform direct response and engagement solutions for Nokia, Janssen-Cilag, Metro AG, Uniqa, GE Money

Media planning: Media strategy, Programmatic and manual buying, execution and analysis of RTB results.
Planning and strategy development:
Insight mining and validation, brand positioning, communication strategy, CRM process development and creative briefing for Ford, Microsoft, Danone, Nokia, Novartis, MOL, Erste Bank, Vodafone

Analytics:
Direct response campaigns (Marketo, Adwords, Eloqua, Facebook, programmatic, Google Analytics)
Brand perception and performance analysis
Insight mining with web listening tools (WLIP)
Web performance analysis (Adobe Sitecatalyst, Google Analytics)
Quantitative and qualitative research design for Telenor, Nokia, InBev, Danone, K&H, Sanofi, Ford, Erste, Vodafone

Specialties:
Marketo
Eloqua
Tableau
Power BI
Adwords, Facebook, Crimtan biding systems
Google Analytics, Sitecatalyst, Sophus
Rapidminer, Python
Wunderman Listening Platform (WLIP)
TGI
Brand Asset Valuator (BAV)
Qualitative and quantitative research methods